EA SPORTS cultivated an active community of super fans called Game Changers who collaborated online for each new game release. This community generated more than 10,000 ideas and over 200,000 votes from 17,000 active users. Some of those ideas are included in new versions of their games.
“IdeaScale was an incredible partner to work with. They helped us develop a community under a tight time crunch and we now have a way for our Game Changers to unify in a very visible way that helps numerous internal departments as well as our fans.” Steve Kwan, User Experience Designer, EA SPORTS