Why is he interested? Why is this his focus? Because in the past four years the research and attention to crowdsourcing has been thriving. And the playing field for crowdsourcing is set to grow at an uncommon rate. As we’ve discussed in previous posts, it’s a growing field; crowdfunding alone is projected to grow by 500% by 2013.
Jeroen’s research focuses on the influence of rewards (monetary or otherwise) and corporate social responsibility and how those things affect the willingness of the network to participate and contribute to community ideation. And according to Jeroen’s research so far, “open innovation models are seen as dominant models in the 21st century.”
But Jeroen needs some help. He is looking for companies that are already using crowdsourcing to answer questions about their IdeaScale story. If you want to answer some research questions about the crowdsourcing experiences that you’ve had and how rewards and corporate social responsibility feed into community engagement, then you should reach out to this student to tell him what you know and learn more.
Learn more about the industry and help a young European graduate. Just contact Jeroen at 31[email protected] for more information. Or, if you’ve already worked with a crowdsourcing platform, please visit this short survey to share your experience with Jeroen: www.thesistools.com/innovationcontest.
Do you think open innovation is the future for companies? What effect do you think rewards or a desire to fulfill corporate social responsibility has on crowdsourcing?