One of our customers recently had the good fortune to hear Adam Grant speak at an event. Adam Grant “has been Wharton’s top-rated professor for seven straight years. He is a leading expert on how we can find motivation and meaning, and live more generous and creative lives. He has been recognized as one of the world’s 10 most influential management thinkers” and in this presentation, he shared some insights that resonated with both our customers and with us. Take a look:
4 out of 5 people do not share their great ideas with anyone. This can happen for a number of reasons: they don’t know with whom or how to share their idea, they don’t believe that their idea is a good one, they’re shy – there are many barriers to overcome. With all of those great ideas out there, how do we help them overcome those barriers? One way is by making the place and process for sharing ideas obvious to anyone – no matter who they are in a company. Where do all the ideas go (good and bad)?
Avoid cultures where leaders say “don’t bring me problems, bring me solutions” – You WANT people to let you know when there are problems. This is something that we recommend to our customers all the time (especially as a launch campaign) – start by asking for problems and bring all the power of crowdsourcing to bare on it – let others bring new perspective to it, let the crowd vote and prioritize the problems they think are most pressing, and go from there. And even then, you want to be really clear on the problem, its limits and capabilities before you start asking for solutions. You can hear more about this in our “developing problem statements” webinar.
It takes 10-20 exposures to an idea before the listener (often the leader) ‘hears it.’ This rule of thumb applies to almost anything. Marketers are told that someone has to see a message at least seven times, before they’ll interact with it. I’d guess that 10-20 impressions is even more accurate, because all of us are exposed to so many messages every day, that we’ve become filters more than funnels for information. That’s why good ideas need a place to live and a communication plan to go with them and advocates who will support them.