Innovation Funnel Examples

Innovation Funnel ExamplesIdeaScale offers a number of functions that will support you gathering key data and delivering efficient collective decisions. With custom funnels, you can assemble these functions into a workflow that serves your specific needs. But sometimes folks need an example of how these work with the different decision types. So here’s what those things look like. 

This is what a workflow might look like for the Command method. It’s simple. You just collect ideas. The executive authority selects ideas and selected ideas get implemented.



If you choose the consultation method, you might invite the crowd to weigh in with votes and comments. You might even invite the crowd to assess ideas in a specific stage. Then the executives might use this information to make well-informed decisions. And selected ideas get implemented.


If you use a large executive committee, and you need an efficient process for them to arrive at a decision, you might insert a stage where the committee members can pledge their support for ideas with a vote.


Finally, if you choose consensus, then you might have a dedicated stage wherein the evaluation committee can deliberate about the ideas and then make a show of consensus.


The funnel that you choose depends heavily on what kind of decision making process you’re going to use to arrive at an action. But communicating that process up front helps level-set expectations with your crowd and prepares them to offer quality ideas that help an organization meet their goals.

To iron out the funnel that is just right for you, please feel free to request a personal consultation with an innovation architect.


This blog post is part of a series authored by IdeaScale employees. It showcases how they’re thinking about crowdsourcing and innovation as part of their daily routine. Feel free to ask questions or make comments.

This post is by Whitney Bernstein, Innovation Strategist at IdeaScale

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