Last week, IdeaScale hosted a webinar with Totem’s Suzan Briganti about methods of evaluating ideas against something other than votes. Although voting and ratings can be an important tool in gaining additional information about what makes an idea valuable, there are numerous ways of structuring and understanding ideas that can help organizations build out their innovation pipeline.
In order to offer some suggestions for how IdeaScale admins can adapt IdeaScale to achieve the tasks that Suzan Briganti outlined in her presentation, we’ve put together a short tour of IdeaScale functionality that will help admins begin the job of prepping ideas for ReviewScale evaluation.
1. Identify Emerging Themes
As ideas begin to come in, it is possible to start articulating themes and then tagging ideas against that pre-defined set of information. This helps identify ideas that meet particular needs and helps cluster those ideas for evaluation. Developing pre-defined tags and adding them to ideas can happen at any time during the ideation process and beyond.
Learn more about how to set-up pre-defined tags in this short video tutorial.
2. Develop Insights
Insights can be highly useful in helping deliver solutions and in bringing clarity to market research teams. Insights can capture functional problems or emotional ones and have even larger, more complex collective implications to consider. It is possible to take any promising idea that is pointing at a particular pain point and allowing writers to edit that idea and create an insight.
3. Testing Crowd Ideas
Refining ideas against specific, templated criteria helps to test ideas for relevance, deliverability, and the role they might play in the development of a company. Suzan Briganti suggested a particular template that includes a name, visual, insight, benefit, reason to believe, price reference, and a tagline. Any idea can be edited to include these elements after submission and before final ReviewScale evaluation by any moderator with permission. This means that every idea is measured against the same set of criteria in the final stages. However, it is also possible to set the template at the outset of any challenge so that all idea submitters are sharing their ideas with this criteria in mind. All of these conditions can be added from the administrator view on the back end.
These are just a few of the ways that IdeaScale’s flexible platform can be adapted to parse both qualitative and quantitative information in order to build a sustainable innovation pipeline. If you want to learn more about IdeaScale functionality and how ReviewScale can help prioritize promising ideas, please tune into next month’s webinar.
We’d also be glad to answer any other questions about how to utilize IdeaScale for other programs, as well. Feel free to contact us at any time.