You may or may not have heard about the Meow Parlour, the first of what is sure to be a truckload of kitty cafés around the country. The Meow Parlour was introduced for many people through Kickstarter and allows patrons to rent access to their space and spend time with roaming, adoptable kitties. However, in an article on Entrepreneur.com, Meow Parlour co-founders Christina Ha and Emilie Legrand expressed that their main purpose in putting their project on Kickstarter was NOT to raise funds (although that didn’t hurt).
Perhaps the biggest takeaway from the Meow Parlour crowdfunding is this: If YOU would like to see something around that doesn’t currently exist—especially if it involves cuddly balls of fluff—you can almost certainly find other people who will help make that dream a reality.
Beyond that, Ha and Legrand pointed out two other particular benefits of going to Kickstarter to fund the Meow Parlour. First, the donors constituted a great guinea pig pool with which to test out their concept and business model before officially opening their doors. They offered their first donors a chance to experience the café, and were able to observe how the cats behaved as well as gauge an average stay for customers.
Second, a Kickstarter campaign is oftentimes a superb marketing strategy. It’s an easily shareable piece of information about a forthcoming project, it gets people excited. It provides an opportunity for outreach that is very difficult to duplicate away from an online setting.
What will be your cat café? More importantly, what is stopping you from making it happen?