Brainstorming is often a group activity and idea management software allows for the group to brainstorm online in an engaging, gamified setting. Cloud computing using tools such as IdeaScale has brought idea collection to the masses. Any type of brainstorm can happen anytime, anywhere.Not only can groups share ideas in an open setting, they can prioritize those ideas, workshop those ideas, build on each other’s ideas and evangelize for them in a transparent fashion that can always be archived for later.