Innovating in India Part 3 – The Way Forward
In the first two parts of our three-part series, we explored the unique challenges of innovating in India (Part 1) and the origins of these challenges in the country's culture, history, and institutional structures (Part 2). In this final part, [...]
10 Mind-Blowing Examples of Innovative Products That Will Leave You Speechless
Innovation is the key to success in today's fast-paced and ever-changing world. As technology continues to advance, the possibilities for new and innovative products are endless. From self-driving cars to smart homes, innovative products are changing the way we live, [...]
What is Customer Experience (CX) Research? Definition, Importance, Methods and Best Practices
What is Customer Experience (CX) Research? Customer experience (CX) research is defined as the method of systematically studying and analyzing customer interactions and perceptions, throughout their journey with a company or brand with the goal of improving these [...]
What is Quantitative Market Research? Definition, Methods, Examples and Best Practices
What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables. It typically involves surveying [...]
What is Qualitative Observation? Definition, Types, Examples and Best Practices
What is Qualitative Observation? Qualitative observation is defined as a research approach that seeks to understand social, cultural, and psychological phenomena through non-numerical data. It is a method of collecting and analyzing data that emphasizes the subjective experiences [...]
What is Quantitative Research? Definition, Methods, Types, and Examples
What is Quantitative Research? Quantitative research is defined a research method that focuses on collecting and analyzing quantifiable data to draw conclusions and make predictions. It involves using statistical and mathematical methods to analyze data, which is usually [...]
What is Focus Group Research? Definition, Types, Methods, and Examples
What is focus group research? Focus group research is defined as a qualitative research method used to gather data from a small, diverse group of people in a facilitated group discussion. This method is commonly used in marketing [...]
Innovating in India Part 2 – History of India’s Innovation Challenges
In the first part of our three-part series, we discussed the unique challenges of innovating in India. In this second part, we will explore how these challenges have their origins in India's culture, history, and institutional structures. Regulatory Challenges: [...]
How Rogers’ Diffusion of Innovation Theory Can Take Your Business to the Next Level
Innovation adoption is crucial for the success of any business in today's fast-paced world. But the question that arises is, how can businesses ensure that their innovative ideas are embraced by their target audience? Enter Rogers Diffusion of Innovation Theory, [...]
Innovating in India Part 1 – The Unique Challenges
A Personal Preamble I’m always amazed when I return to India at both how similar and how different it is from the US, where I now live. My family’s originally from India and I grew up there till I was [...]
