IDEASCALE BLOG

Tag: social media

How to Use Crowdsourcing in Your Digital Marketing Strategy

Crowdsourcing in Your Digital Marketing Strategy

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “one-way conversation,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing … Continued

Three Reasons Why Facebook is Not an Ideation Platform

Many companies think they are crowdsourcing innovation because they engage their Facebook followers in discussion around new products. Here are three reasons why this is faulty thinking: 1. A blunt instrument Facebook lets followers “like” a comment or idea, and that’s fine if you’re asking people what color they’d like to paint the office walls, … Continued

How to Keep it All On the Up and Up

As we’ve discussed in previous posts, President Obama has called for a new age of openness in American politics by saying, “we will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government.” You can read … Continued

Spotlight on IdeaScale

It’s been a busy time for IdeaScale. We’ve launched BadgeFarm, we’ve been following up on the success of the Federal Mobility Strategy, launching the new initiative on Section 508, and loads of other behind-the-scenes stuff that you’ll have to look forward to in the coming weeks. But we’ve also been in-front-of-the-scenes as well and we … Continued