IDEASCALE BLOG

Tag: customers

12 Types of Innovation You Should Know in 2020

12 Types of Innovation You Should Know

What are the different types of innovation? With so many types of innovation and even more definitions, it can be confusing to discuss innovation in your organization. It seems like new innovation types arrive to the scene all of the time, leaving people who’ve been in the field for a long time scratching their heads … Continued

How Crowdsourcing Can Enhance Innovation Performance

enhance-innovation-performance

Crowdsourcing is becoming increasingly popular in today’s business world. Defined by the Merriam-Webster dictionary as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, it clear to see why a company would want to engage in the use. One of the main reasons why crowdsourcing is … Continued

How to Use Crowdsourcing in Your Digital Marketing Strategy

Crowdsourcing in Your Digital Marketing Strategy

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “one-way conversation,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing … Continued

The State of Innovation in the Financial Sector

Innovation in the Financial Sector

Fintech funding is increasing. Just over a decade ago, we were spending a little over $5 Billion on financial technology – today we’re spending nearly $78 Billion. Why are we seeing that investment accelerate? Because the financial sector is ripe for disruption and investors want to make sure that they’re part of the financial future … Continued