Crowdsourcing is becoming increasingly popular in today's business world. Defined by the Merriam-Webster dictionary as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, it is clear to see why a
A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing, and traditional marketing had been a “one-way conversation,” according to The Huffington Post.
