The Mars Program Planning Group wanted a way to engage and inform the public about the progress of Mars exploration, so an idea forum was launched using IdeaScale technology where users could ask questions and share ideas.
- 1,300 citizens signed in and engaged in just three months.
- Visitors made suggestions, but also asked and answered questions.
- The Mars Forum kept the conversation going and developed new, rich, targeted content.
“Millions of people tuned in to watch Curiosity land, and IdeaScale gave them a way to be a part of the future exploration of Mars.”
– Rocky Lind, Information and Communications Coordinator, NASA