Calgary is a city in the Canadian province of Alberta with a metropolitan population of 1,214,839, making it the largest city in Alberta, and the third-largest municipality in Canada. Their citizens
trend younger with an average age of 36 years and represent a diverse cross-section of cultures with 28% visible minorities, and growing. And since redefining itself after the energy sector slump in the 1980s it’s diversified its industries to include financial services, film and television, and others and continues to find new ways to reinvent itself and create value.
myCityInnovation is an internal program which is part of the broader City of Calgary innovation program ‘Civic Innovation YYC.’ myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services.
What’s Inside >> Learn How City of Calgary
- Leveraged a nine channel marketing strategy
- Managed a regular publishing cadence to their members
- Gathered hundreds of new ideas