A successful crowdsourcing campaign depends on, well… the crowd. If you’re having trouble getting members to join the community or join the discussion, try any of these quick tips below to prompt more participation in your IdeaScale community.
- Enable SSO and Social Login. Adding single-sign on functionality dramatically improves your user engagement. If you’re in the workplace, you can integrate with any SSO system that your IT team uses. If you’re inviting the public to participate, be sure to allow social sign on. This lowers the barriers to entry and maximizes the power of your network.
- Send an email. IdeaScale has noted that there’s a five-day impact half life after an email is sent out. So if the message goes out on Monday and people start participating, by Friday everything is back to normal and you have to find other ways to get back in front of them. You need to be continuously reaching out in order to see continuous engagement and although email is still one of the most popular channels to communicate your message, it shouldn’t be the only one.
- Add a deadline. In his book No Plot, No Problem author Chris Baty describes a “superpowered,” “diabolical” and “invisible” tool that makes every creator productive. He says “nearly every beautiful and useful thing you’ve ever touched or witnessed was born in its mighty forge.” It is, of course, a deadline. Adding an end-point to a campaign creates a sense of urgency and sometimes even boosts creativity.
- Offer an incentive. This doesn’t have to be money (check out the creative rewards tip sheet below) – even recognition counts. There should be both intrinsic and extrinsic benefits to participating in the conversation. Redwood Credit Union offers trophies for impact and participation and over 70% of their workforce participates in their community.
- Share on social media. Get in front of your audience where they are already spending time: share your IdeaScale community on Slack, Yammer, Twitter, anywhere that your crowd spends time! The Department of Labor has used social media to great effect.
- Highlight a trending idea. Nothing sparks discussion like a promising or popular idea. Let the community know that an idea is gaining traction and they’ll want to weigh in. Try this on a regular basis and on all channels. At IdeaScale, we share a trending feature request on Wednesdays and that always gets people interested again.
- Get a tastemaker to weigh in. This could be someone in your partner network, maybe it’s your CEO, maybe it’s a blog author. Invite them to publicly participate and people will know that this community should be taken seriously. The Cerebral Palsy Alliance asked actor RJ Mitte to promote their community and received thousands of ideas as a result.
- Respond to at least ten ideas each day. Or twenty! Or every idea (preferably)! This shows that the people behind the platform are actually reading the ideas and taking them seriously. That level of validation generates faith in the system. Western Australia Police responds to every idea that enters their system and has successfully engaged nearly 70% of their workforce.
- Get creative. Don’t be limited by the most common communications channels (email, social, etc). Get crazy. ERM created their own social media campaign where people sent in pictures of themselves with their idea. MSA created a video that invited team members to share their ideas on “What to Fix” and one bank even hired a comedian to come visit the office and walk around to tell employees the importance of sharing their ideas. What would be interesting for your crowd?
- Share any and all progress! You don’t have to wait until an idea is completely launched to share progress. Send pictures from committee meetings discussing ideas, share videos that narrate next steps, celebrate things that you learn along the way.
Want more? Check out other engagement best practices, tips, and tricks in the resources below! Also review the best practices included in the subsequent pages: