In the world of business, traditional product managers have been slow to use crowdsourcing to innovate products. Yet, crowdsourcing has become increasingly popular in a variety of applications with 85% of the 2014 Best Global Brands employing it in the last ten years to raise money for new products and solve complex problems.
In examining how crowdsourcing can be applied to product innovation, it’s important to consider best-practices and how you might use it to drive your business forward.
Download this white paper to learn
- Why crowdsourcing helps companies
- Applications of crowdsourcing in innovative product development
- Examples of companies successfully using crowdsourcing for innovation