DICK’S Sporting Goods was founded in 1948 and continues to be a family run business today with over 500 stores nationwide. Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company owns and operates Golf Galaxy, LLC, a golf specialty retailer and eCommerce websites and catalog operations for both Dick’s Sporting Goods and Golf Galaxy.
In an effort to stay ahead of the curve when developing new products, Dick’s Sporting Goods wanted to introduce and develop a community for “Open Innovation” within Dick’s Sporting Goods. In order to do this, they created the “Concept Locker” which allows employees who have a DSG email address to submit product ideas, comment on submitted concepts and win rewards for their participation.
What’s Inside >> Learn How Dick’s Sporting Goods
- Engaged their employees in new product development
- Launched using in-person promotion
- Created multiple assets to promote their community