Nikki Sunstrum is the Director of Social Media for the University of Michigan, where she is responsible for innovating the way in which one of the world’s top Universities strategically leverages and advances interactive communication. When Mrs. Sunstrum launched her first IdeaScale community, her team celebrated over 1,945 ideas posted with 8,527 comments shared and more than 134,000 votes cast by over 10,000 users. What social mechanics did she use to engage the crowd to share new ideas?

The Social Mechanics of Crowdsourced Innovation