Paul Epplett

Fun Facts About Concept Testing

Purchase Intention: Predicting success in concept screening Companies spend millions of dollars every year using purchase intention as a way of predicting success in concept screening. Given the reliance on “purchase intention” as a key predictor or success, there probably

Paul Ep

Paul Epplett is market research and insights specialist, with an interest in the innovation process and the way people change their behaviour to adopt new products. He has held senior and management roles with companies such and Research International and was the Global Director of Solutions for Synovate, where he helped shape new research tools and techniques for use by clients through the Synovate network. Paul is currently a Director of and is a PhD candidate focusing on behaviour change as it pertains to concept testing. He can be contacted via LinkedIn or