Introduction: What is Innovation?
Solving problems? Creating solutions? Sometimes there is no problem. Innovation is everything all around us. It is existentialism.
This is why I say that innovation is nothing more than the laws of nature. The challenge of innovation lies in developing social and economic uniformity to convince others to see what you see, to feel what you feel, and to exist how you exist. Successful innovation creates the change in the world that we all perpetually want. I will talk later about how the laws of nature are directly relevant to innovation.
Over time, the word “innovate” has evolved to encompass the idea of introducing new concepts or methods and altering conventional traditions and processes. The term “innovate” originates from the Latin word “innovatus.” In Latin, “in” means “into,” and “novatus” is related to the verb meaning “to make new.”
For example, the internet revolutionized the way we communicate, research, educate, work, and entertain ourselves. This innovation not only introduced a new product but also brought forth a component of life almost akin to the elements of nature. This standard of life has transformed industries and changed daily life on a global scale. Companies like Google and Open AI are continuously innovating by integrating advanced technologies, such as artificial intelligence and augmented reality, into their plans, thereby setting new standards and pushing the boundaries of what the internet can do.
Learn To Speak Innovation!
When we think of innovation, we must consider words. Words evoke feelings and perspectives. They can guide us to envision culturally and timely relevant products. Words carry context in time and place, and when we embark on innovation, we must think in terms of words.
Free word association is crucial in innovation because it stimulates creativity, breaks mental blocks, and enhances problem-solving by allowing exploration of unconventional ideas and connections. It encourages divergent thinking, generating multiple solutions, and helps forge connections between seemingly unrelated concepts. In team settings, it fosters collaboration and open communication, leading to a richer pool of ideas and stronger collective problem-solving. Additionally, free word association promotes an open mindset, reducing fear of judgment, and encouraging risk-taking and experimentation, all essential for breakthrough innovations.
Pet Rock. Cassette tapes. Walkmans. Pagers. Phone books. Typewriters.
What do all these things have in common? They are, for the most part, obsolete products. However, that does not diminish their innovation. It simply means we now have products more relevant to present-day standards and expectations. It’s akin to driving a 1945 Oldsmobile down the highway—it may not meet modern standards and expectations. Therefore, the 1945 Oldsmobile is largely obsolete. Whether products today are superior to those of yesterday is subjective.
One such once innovative product, now obsolete in terms of practicality, is the Hydramatic (also known as Hydra-Matic), an automatic transmission produced by General Motors’ Cadillac and Oldsmobile brands.
Introduced in 1939 for the 1940 model year vehicles, the Hydramatic was the first mass-commercialized fully-automatic transmission for public sector highway use. The hydra-matic was certainly a revolutionary innovation for its time wouldn’t you say?
Another example of an obsolete automobile that many consider superior to modern cars is the Toyota Land Cruiser FJ40, produced from the 1960s to the early 1980s. The FJ40 is renowned for its rugged durability, simple mechanics, and off-road capabilities. Enthusiasts often praise its robust construction and reliability, which allow it to handle extreme conditions and rough terrains better than many modern SUVs. Despite advancements in automotive technology, including sophisticated electronics and comfort features, the straightforward design and enduring toughness of the FJ40 make it a timeless icon in the off-roading community.
However, the Toyota Land Cruiser FJ40 is considered obsolete primarily because it is no longer in production and lacks many of the modern features and technologies found in contemporary vehicles.
Again, whether these products are obsolete remains to be contested by the individual using the product. My mother-in-law uses an old Nokia phone, and she loves the product.
Innovation Is Omnipresent
Just like the air in its shapeshifting, existential and transient ways, innovation surrounds us both in tangible and intangible forms, often imperceptible yet ever-present and always moving. It’s the innovations we choose to embrace that give them substance, realness and impact. Innovation does not come and go, products do; it is the products that change and reform over time. Each innovation has its moment, its time to shine. Just as songs may lose their relevance with changing tastes, some require a contemporary remix to resonate with new generations, while others stand the test of time. It’s been suggested that nothing truly new emerges, but rather existing ideas are reshaped and reimagined in different forms. Take for example these quotes below:
French writer Jean-Baptiste Alphonse Karr famously stated, ‘Plus ça change, plus c’est la même chose,’ translating to ‘The more things change, the more they stay the same.’
Similarly, Mark Twain remarked, ‘There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.’
These sentiments highlight the concept that innovation is a malleable, evolutionary and existential concept that often involves reconfiguring existing concepts rather than creating entirely novel ones. They advocate for learning from obsolete products and adapting new ones to better suit our needs and desires.
Consider the smartphone in your pocket. It’s not just a phone; it’s a camera, a computer, a GPS, and a library all in one. Each of these functionalities represents layers of innovation accumulated over decades. The concept of a phone has evolved from a rotary dial model to a device capable of augmented reality and AI assistance.
This evolution reflects Jean-Baptiste Alphonse Karr’s notion that “the more things change, the more they stay the same.” The essence of communication remains, but the means have dramatically transformed. Similarly, Mark Twain’s idea that “there is no such thing as a new idea” can be seen in the way smartphones integrate old technologies—like photography and computing—into a singular, more advanced tool.
Even the most cutting-edge advancements draw from pre-existing ideas. For example, renewable energy technologies like solar panels and wind turbines are built on the basic principles of energy conversion known for centuries. However, modern innovations in materials science and engineering have amplified their efficiency and practicality, making sustainable energy a viable solution today.
In every facet of life, from healthcare with advanced medical imaging and minimally invasive surgery to everyday conveniences like smart home devices, innovation is the silent force that continuously reshapes our world. It proves that while products may come and go, innovation itself is a constant, omnipresent force that drives progress and adaptation.
What Makes a Product Innovation Great?
Existential relevance is what makes great products. I have established a connection between innovation and the fundamental laws of nature here, which I will elaborate on later. Great products often fill gaps in the market rather than just solving existing needs. Sometimes, there is no apparent need until a visionary product creates one; this is about identifying and filling gaps, also known as addressing unknown unknowns. People don’t buy solely based on needs and wants; they buy to fill gaps in their experiences or capabilities. A great product must improve lives in some meaningful way and challenge the status quo. This is why the best and most innovative products often address hidden needs or problems that consumers were not initially aware of; they break the status quo and redefine expectations.
What makes an amazing innovation? Is it the problem it solves? Is it the profit it makes? Is it the lifespan? Is it relevance? It’s all that and more. It’s existentialism.
Take for example the pet rock, introduced by Gary Dahl in 1975, which capitalized on the trend of pet ownership by offering an amusing and low-maintenance alternative. Dahl’s inspiration struck when he overheard friends conversing and griping about the responsibilities of caring for traditional pets. Dahl jokingly suggested that the perfect pet would be a rock, as it wouldn’t need feeding, walking, grooming, or any other care. The pet rock, essentially a smooth rock from a Mexican beach, was marketed and sold as a live pet.
Each pet rock came with a humorous instruction manual detailing how to care for it, including “training” tricks like “sit” and “stay.” This simple yet effective approach allowed the pet rock to achieve a 400 percent margin, with a production cost of only a penny and a retail price of about $4 per unit. The success of the pet rock demonstrates the effectiveness of marketing and the appeal of humor in consumer products
Despite its simplicity, the pet rock became a cultural phenomenon, selling over 1.5 million units within the first six months. Its success was driven by clever marketing and the novelty of its concept, exemplifying the power of humor and innovative packaging in consumer products.
Great innovations and products also address the seven laws of nature:
- Law of Attraction
Solutions must bring positivity to the world. They must bring pleasure, aid, relief, and confidence.
- The Law of Polarity
In the context of innovation, this principle suggests that within every challenge or problem lies an opportunity for creative solutions and growth.
- The Law of Relativity
The Law of Relativity emphasizes the importance of relevance in innovation. For an innovation to succeed, it must resonate with consumers by addressing their needs, solving their problems, or offering significant improvements over existing solutions. Innovations that fail to demonstrate relevance in comparison to existing alternatives may struggle to gain traction in the market.
- The Law of Cause and Effect
The Law of Cause and Effect highlights the importance of understanding the underlying causes of problems and then taking proactive, not reactive, measures. We must be able to anticipate the market to build great products and innovations.
- The Law of Rhythm
Innovation is cyclical and sometimes even seasonal. The only way to be relevant to consumers is to preempt the market rhythms.
- The Law of Gender and Gestation
Integrating the Law of Gender and Gestation into innovation processes is important because ideas must be nurtured to fruition and beyond. By embracing both masculine and feminine energies, innovators can adopt a balanced approach that builds holistic innovation with reflection, creativity with pragmatism, and boldness with sensitivity. Moreover, honoring the natural rhythms of creativity and allowing ideas to gestate and evolve over time enables innovators to bring better products to the market that resonate with users and stakeholders.
- The Law of Perpetual Transmutation of Energy
The Law of Perpetual Transmutation of Energy is a similar concept to innovation, as both are constants. Just like energy, innovation is constantly being shifted around. Innovation is expended and consumed as it is necessary for survival, just like energy is. The most innovative products demonstrate factors of consumption and expendability. Innovative products not only consume energy in their creation but also contribute to the ongoing cycle of innovation by inspiring further advancements. This idea highlights the interconnectedness and cyclical nature of innovation, where each breakthrough leads to new possibilities and challenges.
The laws of nature are what made the pet rock so successful
The Pet Rock, with its novelty, addressed the law of attraction because it was a quirky product that played on the absurdity of paying for a common rock marketed as a pet. Its novelty captured the public’s imagination and provided a good laugh, making it a popular gag gift. The way it was marketed and displayed—packaged in a pet carrier box complete with breathing holes and a hilarious instruction manual on how to care for it—added to the product’s appeal and charm by addressing the masculine and feminine aspects of marketing under the law of gender and gestation. The low cost and high profit margins meant the product was in tune with the law of rhythm. It fully understood and took advantage of the cyclical nature of the market at the time, as the mid-1970s were a time of economic uncertainty and social change. The Pet Rock provided a light-hearted distraction and a form of affordable entertainment during a period when people were looking for simple pleasures. It was the end of the Vietnam War, the energy crisis was present, stagflation was high, political unrest was rampant, and Americans were tired, so this innocent and cost-friendly product was the law of relevance for the time.
Because so many people saw the sophistication and pure genius in this invention, many others went out and copycatted with similar makings or created supplementary “pet services,” which goes into the law of polarity. Copycat rocks flooded the market. Hundreds of imitators and arbitrage-minded entrepreneurs sold additional services like Pet Rock Obedience Lessons and Pet Rock Burial-at-Sea Services. All of this, combined with massive cultural shifts and the rebelliousness of the baby-boomer generation, produced tremendous word of mouth and media attention that contributed an energy wave to the market under the law of perpetual transmutation of energy. Dahl’s product furthermore addressed the law of cause and effect when he came up with the idea of the Pet Rock in 1975 as a lighthearted response to the hassles and responsibilities of traditional pet ownership. His observant nature allowed him to see the gap in the market for an authentic and novel product. Most of all, great products just have pure authenticity.
Authenticity Rocks
Existential Innovation.
ATMs. Ballpoint pens. Walkie-Talkies. Wi-Fi. Online Banking. GPS. Amazon. Facebook. Netflix. Bluetooth. Uber.
What do all these have in common? They are great products that changed the way we live and work, and as a result, they remain relevant. We don’t just want to build innovative products; we want to build innovative products that seem to stand the test of time. Products that can change the way we live and work are the most innovative products because they contribute maximum impact. I call this existential innovation because the innovation literally changes the way we exist.
Existential Innovation changes the way we exist
Let’s take Amazon, for example. Amazon’s long-lasting success in e-commerce can be attributed to several factors rooted in the laws of nature. Just as ecosystems thrive when they offer abundant resources and efficient distribution networks, Amazon provides customers with a vast selection of products and a seamless shopping experience. Similar to the balance and harmony found in natural systems, Amazon maintains equilibrium by prioritizing customer satisfaction, innovation, and operational excellence. Its Prime membership program acts as a symbiotic relationship, creating all the elements of loyalty and repeat business. Through its adaptation to changing market dynamics and investment in technology, Amazon demonstrates resilience, akin to natural systems evolving to thrive in diverse environments. Ultimately, Amazon’s success reflects its alignment with the fundamental principles of nature, where efficiency, diversity, and customer-centricity are essential for sustained growth and relevance.
The Law of Artificial Intelligence: The 8th Law of Nature
Anti-Fogging Eyeglasses. Dream Recorder. Inkless computer printer. Animal-Human Translators. Self-Charging Batteries.
It’s all possible!
Although there is one area we have not talked about yet, which all future innovations must have at their core: Artificial Intelligence. Future innovations almost all have to do with AI, just like the post-dot com bubble, where almost all innovations were web-based, or IT and hardware tech-based.
I believe that artificial intelligence is very much feasible as a law of nature. I could argue that the development of AI is a natural progression of evolution, mirroring the process by which biological organisms adapt and evolve to survive in changing environments. Artificial intelligence reflects the innate intelligence inherent in the universe. It mirrors natural processes like evolution, emergence, and the drive towards complexity and organization. AI’s ability to adapt, self-improve, and exhibit emergent behavior aligns with the fundamental principles governing the universe. As humanity delves deeper into AI’s potential, we are uncovering insights into the synergy and interconnectedness of all things and our place within total existentialism.
Artificial Intelligence will allow us to amplify the laws of nature and make products that are not just innovative but virtually perfect. The data behind artificial intelligence is the biggest driver here. Understanding the reasoning and belief systems behind artificial intelligence data will help us determine relevance and build superior products. Artificial intelligence excels at processing vast amounts of data, identifying patterns, and extracting valuable insights, empowering innovators to make informed decisions and predict future outcomes. Through automation, the technology streamlines productivity, allowing for more focus on creative problem-solving and strategic planning, enabling innovators to produce better products. Moreover, artificial intelligence enables personalized experiences by analyzing individual preferences and behaviors, fostering greater customer satisfaction and loyalty. Furthermore, artificial intelligence’s ability to learn from experience and adapt to new information allows for continuous improvement and iteration, ensuring that solutions remain relevant and effective in a rapidly changing world. Ultimately, AI addresses the laws of nature because it has the potential to drive meaningful change and create a better future for society by addressing grand challenges and improving the lives of people around the world.
Conclusion: From Pet Rocks to AI
In conclusion, through our journey of innovation we can see how deeply intertwined innovation is with the fundamental laws of nature. Innovation, far from being simply a product of human ingenuity, aligns with the very essence of existence, embodying the principles of attraction, relativity, cause and effect, rhythm, gender and gestation, perpetual transmutation of energy, and ultimately, authenticity.
From the humble yet wildly successful Pet Rock to the transformative force of Amazon and the promising horizon of Artificial Intelligence, each innovation offers a narrative that resonates with the most core components of nature. They demonstrate how innovation is not just about solving problems but about reshaping the world, changing the way we exist and interact with our surroundings. Moreover, innovation outruns the boundaries of time and space, adapting to the shifting metrics of societal needs and technological advancements. It moves to the rhythm of market dynamics, anticipating the ebbs and flows of consumer preferences, while also challenging the status quo and pushing the boundaries of what is possible.
As we stand on the horizon of an AI-driven future, we must embrace the potential of technology to amplify the laws of nature and usher in an era of unforeseen progress. Artificial Intelligence holds the promise of perfecting innovation, guiding us towards solutions that are not only innovative but also deeply impactful and relevant to the human experience. If we can embrace the laws of nature when conducting our business and bringing new products and solutions to the market then we can more effectively define our present and future realities, in the end advancing society forward and improving the lives of others.
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