IDEASCALE BLOG

Tag: product innovation

Exploring the Role of the C-Suite in Product Innovation

Three people sitting on the grass with legs crossed relaxing.

One of the many problems with the “lone genius in the garage” view of innovation is that too often, the C-suite is stylized as the people who say “no” to a brilliant idea, only to regret it later. There’s even a small cottage industry of articles about the series Shark Tank, sometimes analyzing and sometimes … Continued

Product Innovation the Easy Way: 3 Real World Examples

Group of people sitting at a table having a discussion.

Many voices can lead to brilliant places. Innovation is often presented as a mighty struggle between a lone inventor and a seemingly intractable problem. While this does occasionally happen, more often than not any great innovation is the result of people drawing from those around them for ideas and inspiration. Here are a few examples … Continued

How To Build Products for the Future

Build Products for the Future

In his podcast interview with Krista Tippett, Seth Godin articulated a new way of thinking in this changing economy in which we are living. We’ve gone from the industrial age where the goal was to capture as much of the market as possible to our present time where the goal is not so much the … Continued

How to Use Crowdsourcing for Product Innovation

How to Use Crowdsourcing for Product Innovation

Interestingly, while 85% of the 2014 Best Global Brands have used crowdsourcing in the last ten years, many product managers remain wary of the practice. While there are some legitimate concerns, they can be addressed in how the crowdsourcing campaign is set up. Product managers will benefit both their own career and their organization’s health … Continued