Selling A Rejected Idea Back to Them: The SoulMUCH Story
Companies come to IdeaScale for a number of reasons. One of the reasons that they want a software solution to collect employee ideas is because they’re afraid that they’ll miss [...]
Expectation Management: Understanding the “No”
Sometimes companies are afraid to launch a crowdsourced innovation program, because they’re afraid that they’ll have to deliver on an avalanche of ideas. And although it’s true that organizations often [...]
Balancing Data and the Human Element for Successful Innovation
Data can tell us a lot, but not everything. The numbers, so the saying goes, do not lie. The idea that cold, hard data tells us everything we need to [...]
Music for Innovation
There is a growing body of research that is dedicated to analyzing what kind of music makes an employee work more efficiently, joyfully, or precisely. Here are a few interesting [...]
I Think I’m Being Watched: The Trend Towards Personalization
Most of the messages in my inbox nowadays are not only addressed to me in the subject line, they sometimes include cute abbreviations or nicknames of my given name. If [...]
Goodbye Surveys, Hello Social Media — Shifting Trends in Market Research
What do customers want? This is the question at the heart of all successful businesses. Many businesses turned to market research firms to find the answer via focus groups and [...]