Tag: audience

How to Use Crowdsourcing in Your Digital Marketing Strategy

Crowdsourcing in Your Digital Marketing Strategy

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “one-way conversation,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing … Continued

A Love Note to Lurkers


There was a lot of talk at this year’s Open Nation about the number of lurkers in IdeaScale communities: those community members who sign on, create a profile and view pages, but then don’t take further action like suggesting ideas, reviewing ideas, refining ideas, etc. For those of you familiar with the 90-9-1 rule of … Continued

5 Innovation Engagement Best Practices

Innovation Engagement Best Practices

More and more companies are inviting their employees to participate in company-wide ideation. Companies that do this contribute to overall innovation program health by ensuring a healthy top of the funnel stocked with ideas and allies. But with this opportunity comes new challenges.  Not every innovation program has developed the communications skill set necessary to … Continued

5 Things to Consider When Launching a Crowdsourcing Campaign

This article is a guest post by Bradley Taylor. Bradley Taylor is a freelance writer from Derby, England, UK who writes about all aspects of the automotive industry (among other subjects). You can connect with Bradley on Twitter and Google+. Crowdsourcing campaigns are very effective for developing project attention; whether it is related to a business … Continued

Profile: Fillim

I was hipped to Fillim through a filmmaker friend of mine who is always working on another short film. I mean, this guy works third shift all night, goes to film school during the day, and all free minutes and weekends are dedicated to creating some new 10-minute fantastical adventure. He loves what he does, … Continued