In a recent round of research, I was reviewing adoption rates for new technologies. It took over 55 years for automobiles to reach 80 million people, whereas the internet was able to achieve the same feat in less than 18 years. It reminded me of the staggering comparison: “It took about 75 years for the … Continued
Our current world is shaped by machines that help us perform certain actions in a more efficient way. We’ve become so used to them that we probably can’t imagine our life without them. They are meant to help us and compliment our work, but some people are intimidated by the increasing impact that they have. … Continued
We get to learn a lot from our customers. They share the campaigns that they’re launching, they tell us what they’re interested in learning, and they tell us how others are responding to the same problems that they have. So while we’ve been listening, we’ve been thinking about what the top emerging trends for 2018 … Continued
What will shake up the world this year? What’s next in technology? That’s a tricky question for everyone from consumers to businesses, and no matter what industry you’re in, shifts in technology and design can and will radically change everything from how work gets done to how you manage your information. Here’s what you need … Continued
Last year IBM Marketing Cloud published a finding 90% of the data in the world today has been created in the last two years alone (2.5 quintillion bytes of data a day). Things are moving at a pretty brisk pace nowadays and our lives are changing as a result. We’re changing our behaviors: We’re … Continued
Jessica Day