If you give smart people a wicked problem and the right metric to measure progress, they will find a solution. But finding the right metric is hard. Typically, leadership looks for a return on investment, while team managers track work effort.

Human beings optimize what they measure. If you manage the wrong metric, you will fail to achieve your desired outcome. It doesn’t have to be that way.

The best skill startup investors have is choosing the right metric. They know that return on investment is years away, therefore they must have the ability to track progress toward the return.

In this highly actionable presentation, author and Startup founder Brant Cooper will teach you the VALUE STREAM DISCOVERY TOOL, a step-by-step process for determining the right metrics to focus on. You’ll learn how to evaluate how customers behave throughout their journey, what tactics you might use to elicit that behavior, and how to measure their progress.