When presented with the choice of building your own ideation software or purchasing a solution to collect feedback and ideas, it is important to consider a number of different business impacts, including:

  • Cost
  • Resource Investment
  • Agility
  • Ability to Scale
  • And More

“There is a strong argument to create and implement brand engagement programs, since the results indicate that people expect two way interactive communication between brands and their consumers.” -BBDO

Read this white paper to learn whether it is best for your company to build or buy ideation software and how IdeaScale software has worked for past clients.

To Build or To Buy?