When presented with the choice of building your own ideation software or purchasing a solution to collect feedback and ideas, it is important to consider a number of different business impacts, including:
- Resource Investment
- Ability to Scale
- And More
“There is a strong argument to create and implement brand engagement programs, since the results indicate that people expect two way interactive communication between brands and their consumers.” -BBDO
Read this white paper to learn whether it is best for your company to build or buy ideation software and how IdeaScale software has worked for past clients.