This workbook is the first in a series of workbooks on innovation planning. This series is designed to guide you through the steps for creating a crowdsourced innovation program at your organization. Our goal is to support your organization in using crowdsourcing to solve organizational challenges and to engage your stakeholders on an individual basis.

In this workbook, you will engage leadership and key stakeholders in setting your organizational objectives and metrics of success. You will then formulate and refine your problem statement to arrive at a clear problem statement that resonates with the crowd and serves the organizational objectives.

Innovation Planning: Framing the Big Picture