Target Crowdsourcing Platform Case Study
Challenge—Leverage crowdsourcing technology to revive Target’s back-to-school assortment of their dorm room product line.
After 2 weeks, we were able to generate 180 ideas, refine our top 20 favorites, and develop 7 products as a result.
Hyundai Crowdsourcing Platform Case Study
Challenge—Use crowdsourcing software to develop concepts around car interior improvements to make cars feel more smart and stylish.
Our team came up with 130 ideas in two weeks. With 26 actionable ideas to work with, we were able to refine the top 5.