You set the challenge, we deliver the crowd

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Crowdsourcing Platform

The hardest aspect of crowdsourcing is sourcing the right crowd and sustaining the volume and activity of that crowd. With IdeaScale Crowd’s crowdsourcing ideas platform, we’ve brought the crowd to you so that you can launch a challenge and solve a problem with the help of a curated group of 30,000 problem-solvers, design thinkers, and ideators.

Challenges in Traditional Crowdsourcing Innovation Platform

  • Brand image and reputation linked to program success
  • Difficulty managing crowd behavior
  • Not enough time to communicate with participants
  • Initial activity slowing down
  • Unable to communicate with crowd throughout challenge

Community and Challenge Management

Our challenge strategists utilize longstanding crowd mechanic expertise to control against slumps and encourage daily activity so that building a crowd is less work for you.

Post Any Challenge

IdeaScale Crowd members are design-smart, engineering-savvy, and creative—and can respond to any market research or co-creation challenge you’ve got!

Ongoing Engagement

All members participate in multiple challenges and improve the ideas of others. Our team handles the marketing and engagement of our crowd so that you don’t have to.

Types of Challenges

Challenges our crowd members have participated in include new product development, existing product improvement, market research, consumer insights, and much more.

Crowd Demographics

IdeaScale Crowd: Community Demographics

  • 36% of IdeaScale’s customers are between the ages of 25-34 and 28% between 35-44, with 66% being male and 33% being female. 42% hold a bachelor’s degree, while 27% have a master’s degree.
  • 58% are employed full-time, and 15% are self-employed, with 54% working in the private sector and 26% working in the public sector.
  • Their occupations span business/financial operations, education/training, computer/IT, arts/design/media. 27% are in upper management, 15% are trained professionals, and 10% are in a self-employed/partner role.
  • Our customers’ top areas of expertise cover everything from branding, marketing/communications, education/teaching, IT, architecture/engineering, writing/editing, food, health and wellness, and community outreach/volunteering.
  • Top campaign interests include product development, design, branding, entrepreneurship, food, science & technology, social issues, and startups.

Our Customers

Target - Kathee Tesija "We partnered with IdeaScale Crowd, a crowdsourcing technology focused on innovation, to help us think of innovative products that could make life in a first apartment or dorm room even better." Kathee
Tesija SVP Chief
Merchandising Officer Sterilite - Rich Ahern "In searching for our next breakthrough idea, we turned to the IdeaScale Crowd community to help us generate out-of-the-box ideas. It far exceeded expectations. High-impact and low-touch; there's not a better way to get fresh new ideas and inspire your team to think differently." Rich
Ahern VP Marketing &
Product Development Hyundai - Matt Nelson "What impressed me most was the responsiveness of members and their ability to generate innovative ideas that were actionable, with little more than a three-sentence introduction / brief." Matt
Nelson Innovation
Hyundai

Our Customers

Target - Kathee Tesija "We partnered with IdeaScale Crowd, a crowdsourcing technology focused on innovation, to help us think of innovative products that could make life in a first apartment or dorm room even better." Kathee
Tesija SVP Chief
Merchandising Officer Sterilite - Rich Ahern "In searching for our next breakthrough idea, we turned to the IdeaScale Crowd community to help us generate out-of-the-box ideas. It far exceeded expectations. High-impact and low-touch; there's not a better way to get fresh new ideas and inspire your team to think differently." Rich
Ahern VP Marketing &
Product Development Hyundai - Matt Nelson "What impressed me most was the responsiveness of members and their ability to generate innovative ideas that were actionable, with little more than a three-sentence introduction / brief." Matt
Nelson Innovation
Hyundai

Our Customers

Target - Kathee Tesija "We partnered with IdeaScale Crowd, a crowdsourcing technology focused on innovation, to help us think of innovative products that could make life in a first apartment or dorm room even better." Kathee
Tesija SVP Chief
Merchandising Officer Sterilite - Rich Ahern "In searching for our next breakthrough idea, we turned to the IdeaScale Crowd community to help us generate out-of-the-box ideas. It far exceeded expectations. High-impact and low-touch; there's not a better way to get fresh new ideas and inspire your team to think differently." Rich
Ahern VP Marketing &
Product Development Hyundai - Matt Nelson "What impressed me most was the responsiveness of members and their ability to generate innovative ideas that were actionable, with little more than a three-sentence introduction / brief." Matt
Nelson Innovation
Hyundai

Target Crowdsourcing Platform Case Study

Challenge—Leverage crowdsourcing technology to revive Target’s back-to-school assortment of their dorm room product line.

After 2 weeks, we were able to generate 180 ideas, refine our top 20 favorites, and develop 7 products as a result.

Hyundai Crowdsourcing Platform Case Study

Challenge—Use crowdsourcing software to develop concepts around car interior improvements to make cars feel more smart and stylish.

Our team came up with 130 ideas in two weeks. With 26 actionable ideas to work with, we were able to refine the top 5.

Featured Customers

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