Tim Sussman

How to Keep Innovation Alive When Sales Are Down

Whether it’s a bad quarter, your market or demographic is rapidly shrinking, or we are in the midst of a recession—you may be tempted to halt your innovation program. However, innovation is precisely what you need when your sales decline. [...]

How Creative Constraints Boost Innovation

As defined by TEDEd Educator Brandon Rodriguez, “Creative constraints are the requirements and limitations we have to address in order to accomplish a goal.” This includes factors such as: Cost Timeline Required materials Availability of materials Technical specifications Current [...]