Rob Hoehn

Near the end of Bad Bunny's Super Bowl halftime show, something unusual happened. Thirteen minutes of performance, nearly entirely in Spanish. Sugar cane fields. Power line poles. A wedding. A child who looked like a young Benito. Ricky Martin singing

Samuel L. Jackson recently made an observation about modern filmmaking that applies directly to how many organizations approach innovation today. He noted that while digital filmmaking has removed many traditional constraints, it has also introduced a new problem. When film

Innovation often fails for reasons that have little to do with idea quality. The original Star Search talent competition set out to discover the next generation of stars. Instead, it passed on performers who later defined entire categories, including Beyoncé,

Most industries don’t collapse because they stop innovating. They stall because they become too good at defending what already works. As a kid, I was fascinated by Boston Whaler’s famous demonstration, a Montauk boat cut cleanly in half and still

In the late 1990s, the internet was still taking shape and countless people weren’t building businesses, they were speculating. A domain name cost ten dollars, and the upside seemed infinite. People bought pets.com and business.com hoping someone, someday, would pay

In 1982, Bruce Springsteen recorded a set of stark, one-take demos in his home studio. His label executives expected him to polish them in a professional studio with the E Street Band. Every instinct in the music industry said the

Individuals value IKEA furniture they assemble themselves 63% more than identical pre-assembled items, according to research by Harvard Business School. The craftsmanship isn’t better. The connection is. Building something with your own hands creates ownership, and ownership creates bias. This

(Published October 21, 2025, Back to the Future Day) There’s a scene in Back to the Future that perfectly captures how we think innovation works. Doc Brown is standing on his toilet, hanging a clock, when he slips and hits