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Rita McGrath

Digital transformation, the discovery-driven way

Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital is right around the corner!

The latest for the Flops File – Zillow Offers

It takes a special combination of ingredients to land in my “flops” file. You have to lose your parent company at least $50 million. You probably started out with big ambitious goals, all-at-once funding, leaders personally committed to a given

10 Questions to Ask Before You Believe in a Business Model

Some business models are inherently more attractive than others, yet investors and other stakeholders often don’t ask the obvious questions.  Here’s a checklist that makes sure you are not one of them. Image Source People like to make thinking about

Rita McGrath is a best-selling author, a sought-after speaker, and a professor at Columbia Business School. Rita is one of the world’s top experts on innovation and is consistently ranked among the top 10 management thinkers, including the #1 award for strategy by Thinkers50. She is the author of five books, including most recently Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

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