Creativity can be difficult to cultivate in the workplace. Some teams gain inspiration from seeing creative innovations from other companies.
Creativity is more than painting a work of art or writing a best selling book. Thoughts, words, and actions are all forms of creativity.
Creativity ranks number one in terms of business success. One study revealed that many CEOs feel it is more important than vision, integrity, and discipline.
A well-developed innovation strategy is essential for creativity. Forming new perspectives increases problem-solving.
It’s challenging to form a creative culture in an organization. These five examples serve as a starting point for overcoming obstacles.
Allow for creative freedom
When assigning a new project to employees, give them the freedom to be creative. Let them approach it in their own unique ways.
Form a team to contribute ideas and share responsibilities. This provides a platform where all aspects of the project will come together. Each team member will bring unique skills to the table.
Build a diverse team
Build a team whose members have diverse backgrounds and mindsets. This broadens the creativity process.
Each person will contribute different thoughts and ideas, which lead to unique conversations when everyone comes together. The education, background, and experience of individual members lead to a creative group.
Team members will learn from one another. Different perspectives lead to new skills and effective innovation strategies. The result is a stronger team equipped to take on new challenges and quickly solve problems of all sizes.
Innovation is only possible when change occurs. Encourage employees to cultivate and implement new ideas.
Allow team members to develop initiatives that align with their interests. Someone passionate about a particular idea can spread the excitement to others.
Emphasize failure is a necessary part of success. It leads to learning and can help develop new ideas. Knowing what doesn’t work is as important as knowing what does.
Encourage creativity in leadership
When leaders are creative, they promote this way of thinking throughout the entire organization. An innovation culture inspires creativity. Team members feel comfortable sharing ideas because they know their voices are heard.
A creative leader gets to know the abilities of each team member. This involves learning what skills and factors drive each person toward success.
Creativity that is established from the top down leads to an innovative mindset. This increases employee loyalty and value in the workplace.
Use creative marketing
Product marketing directly inspires perception. Rather than just showing a product picture and including a list of features, find a way for the product to take center stage.
Come up with an innovation strategy for your marketing efforts. Gather ideas from employees, then reach out to your customers for inspiration.
Pay attention to trends
Keep up with trends in your industry. These include cost-saving methods and different materials for building better products.
GE embodies this principle in how they are using renewable energy. This segment is experiencing strong revenue and growth from new products and repowering projects. This unit generated $10.3 billion in revenue during 2017.
Keeping up with trends enables organizations to remain relevant. Knowing which materials will yield the most effective and sustainable products results in future success.
Want tips for creating an effective innovation strategy? Request a demo and get the Innovation Starter Kit today.