Table of Contents What is Consumer Research? Consumer research, also known as market research or consumer insights research, is defined as the process of collecting and analyzing information about consumers' preferences, behaviors, and attitudes toward products,
Table of Contents What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment. Its primary purpose
Table of Contents What is Customer Feedback Analysis? Customer feedback analysis is defined as the process of systematically collecting, organizing and interpreting feedback and comments provided by customers about a product, service, or experience. It is
Table of Contents What is Product Feedback? Product feedback is defined as the information, opinions, and suggestions provided by customers, users, or stakeholders about a particular product or service. It is a crucial component of product
Table of Contents What is Crowdsourcing Innovation? Crowdsourcing innovation is defined as a collaborative approach that involves seeking ideas, solutions, or feedback from a diverse group of individuals, often from various backgrounds and locations, to generate
Table of Contents What is Idea Crowdsourcing? Idea crowdsourcing is defined as a process that involves soliciting ideas, solutions, or suggestions from a diverse group of individuals, often through online platforms or social media. The goal
Table of Contents What is Primary Market Research? Primary market research is defined as the process of collecting and analyzing data directly from original sources to gain insights and information about a specific market, target audience,
Table of Contents What is B2B Market Research? B2B market research, short for Business-to-Business market research, is defined as the process of gathering, analyzing, and interpreting data and information about a specific business-to-business market or industry.
Table of Contents What is a Research Design? A research design is defined as the overall plan or structure that guides the process of conducting research. It is a critical component of the research process and serves
Many people get confused when it comes to which map is suitable for them in analyzing a customer experience, whether it is a story map or a journey map. Recently both of these maps have gained massive popularity in the
