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The Nearness of Customer Insight

The Problem Customer research is needed to discover new needs or to gather impressions of existing products. But the process can be daunting- designing the study, gathering the resources, then spending the time required to pull it off - my

Humanity 2.0

OPENING In an era defined by rapid technological advancements, 'Humanity 2.0' explores the transformative relationship between the historical, present and the future of humanity, artificial intelligence, capitalism and other technologies. As our creations increasingly mirror our desires and aspirations, this

7 Tips to Communicate Innovation Storytelling Effectively

Stories have been woven into human culture since the beginning of time. You’ve got those spine-tingling tales whispered around a campfire, the heart-wrenching dramas, and the anecdotes passed down through generations at your family dinner table. They’re the best because

Innovation: Why One Size Doesn’t Fit All

Innovation is a term that has been used in various contexts and has different meanings for different people. It can be defined as the process of creating something new or improving an existing product, service, or process. However, the definition

How Big-Box Retailers Can Harness The Power of AI

Artificial intelligence is disrupting every industry today and the retail industry is no exception. In the years to come, the retail sector is going to experience significant changes. The retail industry is one of the largest industries in United States

Collaboration requires shared space

Michael Schrage is a Research Fellow at the MIT Sloan School’s Center for Digital Business. He is the author of several critically acclaimed books, including No More Teams!: Mastering the Dynamics of Creative Collaboration. The major theme of his book

How to Use Active Communication to Mitigate Risks

93% of business leaders say that their ability to work is strongly contingent on how well their collaborators can express their needs. This highlights just how important active communication is. If business leaders are able to effectively actively communicate with

Four Tools to Align the Interdisciplinary Product Team

The Problem Product Management, Engineering, and Marketing are the center points of the interdisciplinary product team. Product Management establishes the vision for exactly what we should make, Engineering/Development designs and builds it, and Marketing figures out how to get customers

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