Engaging New Audiences with Crowdsourcing
Jessica DayFinally, a way to bring my Buffy the Vampire Slayer Lego set to life! Lego is reaching out to its fans in order to produce consumer-designed Lego projects for the mass market. After piloting the product crowdsourcing program in Japan and producing its first consumer-designed product (the Shinkai 6500 submarine), Lego is working to launch … Continued