For organizations like GE, P&G, and Visa, the management of innovation is the secret to their success. A management breakthrough can deliver a strong advantage to the innovating company and produce a major shift in industry leadership. It’s best to come up with a formal process for fostering management innovation just as these companies have done in both strong and tough economic times. The biggest challenge is being able to generate truly unique ideas. Any company can use IdeaScale as a tool for innovation management to cast a wide net to capture numerous promising ideas and go from there.