Rob Hoehn

Individuals value IKEA furniture they assemble themselves 63% more than identical pre-assembled items, according to research by Harvard Business School. The craftsmanship isn’t better. The connection is. Building something with your own hands creates ownership, and ownership creates bias. This

(Published October 21, 2025, Back to the Future Day) There’s a scene in Back to the Future that perfectly captures how we think innovation works. Doc Brown is standing on his toilet, hanging a clock, when he slips and hits

At my 25th college reunion, I brought something unexpected: an Apple Newton MessagePad 2100. Yes, that Newton. The bulky, green tablet from the ’90s that inspired both ridicule and cult fascination. Back in 1996, I actually used that device to

Every organization has seen it. A brainstorming session wraps, ideas buzz across the room, and someone pauses: “Let me snap a photo before we lose this.” The result, blurry marker lines and crooked sticky notes, is filed away in a

In fast-moving organizations, product managers are constantly asked to do the impossible: balance customer expectations, stakeholder demands, and technical realities while delivering meaningful outcomes at speed. The sheer volume of competing requests can feel overwhelming. Yet the best product managers

Some innovations stand the test of time not because they are the most complex, but because they align with how humans naturally think and work. Predictability, clarity, and familiarity are qualities that drive adoption and long-term success far more than