We’re excited to announce that IdeaScale’s Model Conversational Processing (MCP) is now officially live in production. After extensive testing, customers can begin interacting with their innovation data in a completely new way—through natural conversation.
Think of it as giving your innovation pipeline a voice. Instead of wrestling with filters, spreadsheets, or exports, MCP allows teams to ask direct questions and get immediate answers.
What This Means for You
Campaign Managers can track progress seamlessly:
“How many ideas moved from Pending to Ideate this month?”
“What are the top themes of our implemented ideas?”
Innovation Leaders can uncover strategic insights:
“Analyze themes in our Q4 campaign, but include only sustainability-related ideas.”
“Compare idea themes from Engineering vs. Marketing departments.”
Moderators can streamline oversight:
“Find all ideas missing responses in the Refine stage and give me the submitters’ email addresses.”
“Show me transportation-related ideas and identify common themes.”
Why It Matters
The value isn’t only in faster answers. MCP fundamentally changes how organizations interact with their innovation data:
- Simplify moderation and oversight
Instead of exporting spreadsheets or building custom reports, moderators can ask MCP to surface incomplete ideas, flag submissions missing feedback, or identify bottlenecks in the workflow. This reduces administrative overhead and ensures that promising ideas don’t get lost in the process.
- Reveal cross-departmental patterns and themes
Innovation doesn’t happen in silos. MCP allows leaders to compare idea contributions and themes across business units, uncovering insights such as how Engineering and Marketing approach similar challenges differently. This visibility helps organizations identify alignment opportunities and build stronger, more collaborative strategies.
- Make data-driven strategic decisions in real time
By turning raw campaign activity into on-demand insights, MCP equips executives and innovation leaders to quickly validate priorities, measure impact, and adjust resources. Whether it’s filtering ideas by sustainability initiatives, identifying high-impact projects, or tracking adoption trends, MCP brings clarity to decision-making without delay.
With MCP, natural conversation becomes the new interface for innovation management. Leaders, moderators, and campaign owners can engage with their data in a way that feels intuitive—unlocking deeper understanding and accelerating the journey from ideas to outcomes.
Ready to give your innovation data a voice? Reach out if you want to learn more about setting this up in your workspace.
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