Table of Contents What is Voice of Customer (VoC) Research? Voice of Customer (VoC) research is defined as a systematic process of collecting and analyzing customer feedback, opinions, and preferences to gain insights into their needs,
Table of Contents What is Competitive Research? Competitive research, also known as competitive intelligence or competitive analysis, is defined as the process of gathering, analyzing, and interpreting information about your competitors and the competitive landscape in
Table of Contents What is a Research Objective? A research objective is defined as a clear and concise statement of the specific goals and aims of a research study. It outlines what the researcher intends to accomplish
Table of Contents In today’s competitive landscape, understanding your customers is critical to driving engagement and sales. Customer segmentation is the process of dividing your customer base into distinct groups based on shared characteristics. By segmenting
Table of Contents What is Customer Feedback Management (CFM)? Customer Feedback Management (CFM) is defined as a systematic approach and set of processes that businesses use to collect, analyze, and act upon feedback and insights from
Table of Contents What is Customer Satisfaction Research? Customer Satisfaction Research is defined as a systematic process of collecting, analyzing, and interpreting feedback and data from customers to assess their level of satisfaction with a product,
Table of Contents What is Consumer Behavior Research? Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition,
Table of Contents What is Consumer Research? Consumer research, also known as market research or consumer insights research, is defined as the process of collecting and analyzing information about consumers' preferences, behaviors, and attitudes toward products,
Table of Contents What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment. Its primary purpose
Table of Contents What is Customer Feedback Analysis? Customer feedback analysis is defined as the process of systematically collecting, organizing and interpreting feedback and comments provided by customers about a product, service, or experience. It is
