Table of Contents What is Employee Feedback? Employee feedback is defined as a communication process in which employers or supervisors provide constructive comments and assessments to their employees about their performance, behavior, or other aspects of
Table of Contents What is Employee Engagement Employee engagement, the cornerstone of workplace vitality, describes the deep-rooted emotional and cognitive bond that employees forge with their work, peers, and organizational mission. It transcends mere job satisfaction,
Table of Contents What is Customer Engagement? Customer engagement refers to the interaction and communication between a business and its customers across various touchpoints. It's about building a strong relationship where customers feel connected to the
Table of Contents What is Voice of Customer (VoC) Research? Voice of Customer (VoC) research is defined as a systematic process of collecting and analyzing customer feedback, opinions, and preferences to gain insights into their needs,
Table of Contents What is Competitive Research? Competitive research, also known as competitive intelligence or competitive analysis, is defined as the process of gathering, analyzing, and interpreting information about your competitors and the competitive landscape in
Table of Contents What is a Research Objective? A research objective is defined as a clear and concise statement of the specific goals and aims of a research study. It outlines what the researcher intends to accomplish
Table of Contents In today’s competitive landscape, understanding your customers is critical to driving engagement and sales. Customer segmentation is the process of dividing your customer base into distinct groups based on shared characteristics. By segmenting
Table of Contents What is Customer Feedback Management (CFM)? Customer Feedback Management (CFM) is defined as a systematic approach and set of processes that businesses use to collect, analyze, and act upon feedback and insights from
Table of Contents What is Customer Satisfaction Research? Customer Satisfaction Research is defined as a systematic process of collecting, analyzing, and interpreting feedback and data from customers to assess their level of satisfaction with a product,
Table of Contents What is Consumer Behavior Research? Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition,
