Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and
After 20 years of experience in Innovation, it has long been clear to me that a key factor in finding novel solutions to any challenge is to start by gaining a new perspective on the problem. The best way to
How does imagination catalyze collective innovation and unleash corporate vitality - and is imagination, like we are led to believe that Albert Einstein famously said - is more important than knowledge? When I did my research, I discovered that Albert
The lighting of the Olympic torch in Paris will usher in a new wave of heroes. Their stories will be part of sports history, and hopefully a few will achieve the transformative power of Dick Fosbury's high jump revolution. An
The diffusion process in marketing refers to the spread of a product or service throughout a market or population. Understanding the diffusion process is crucial for any marketer who wants to create an effective marketing strategy. In this ultimate guide,
Amazon has recently unveiled its latest initiative, the AbilityOne Storefront, catering specifically to government buyers and aimed at facilitating easy procurement of products and services made by individuals with significant disabilities. This innovative platform opens up new avenues for federal,
In the spring of 2019, the TIM Foundation was contacted by the Dutch national government requesting if TIM Foundation would be willing to cooperate in setting up an innovation maturity model for the central Dutch government. TIM Foundation already possessed
As the tidal wave of Artificial Intelligence continues to disrupt many aspects of our lives, there is one skill it has yet to emulate, according to a recent article by the Singularity Hub “OpenAI’s GPT-4 Scores in the Top 1%
The Problem Customer research is needed to discover new needs or to gather impressions of existing products. But the process can be daunting- designing the study, gathering the resources, then spending the time required to pull it off - my
Innovation is the key to success in any business. With the rapidly changing business environment, it has become more important than ever to foster a culture of innovation in the workplace. In this blog, we will share 10 jaw-dropping examples
