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The Adjacent Impossible

With the rise of artificial intelligence, we have clearly become fascinated with (if not suspicious of) our own intelligence. And, in the world of generative AI, we now seem obsessed with the origin of new ideas, how to facilitate creativity,

Fun Facts About Concept Testing

Purchase Intention: Predicting success in concept screening Companies spend millions of dollars every year using purchase intention as a way of predicting success in concept screening. Given the reliance on “purchase intention” as a key predictor or success, there probably