IDEASCALE BLOG

Tag: zipcar

Breakthrough Innovation vs. Disruptive Innovation

breakthrough innovation

A breakthrough can be an even bigger deal than a disruption. Aren’t breakthrough innovation and disruptive innovation the same thing? It’s a common question when building innovation strategy. After all, the car, the telephone, the smartphone, the electric car, the solar panel, weren’t these all breakthroughs that were also disruptive? In a sense, yes. But … Continued