IDEASCALE BLOG

Tag: risk-aversion

5 Ways Risk-Averse Thinking Can Lead to Successful Innovation

Person holding a lightbulb.

Risk is often considered a crucial aspect of innovation, but it is not necessarily what drives success. Research shows an aversion to risk can spark creativity. In his book, Originals: How Non-Conformists Move the World, Adam Grant discusses how those who are not risk-takers can drive progress. Grant’s findings revealed original people are not “big risk-takers.” Rather than … Continued