Guest Post

Fun Facts About Concept Testing

Purchase Intention: Predicting success in concept screening Companies spend millions of dollars every year using purchase intention as a way of predicting success in concept screening. Given the reliance on “purchase intention” as a key predictor or success, there probably

What Do You Know About Your Innovation Potential?

Have you ever had a great idea?  Did you pursue it?  Were you successful in working with your colleagues to implement it?  In today's rapidly evolving landscape, developing innovative ideas has become a necessity for both organizations and individuals. This

From Wheels to Web: The Innovations That Made Us

Innovation! Without Pain There Is No Gain: Why is innovation so challenging? Thomas Edison underwent over 1,000 attempts before successfully inventing the light bulb. Visionaries like Karl Benz and Henry Ford dedicated over 20 years to inventing and reinventing, facing

An Experience Management Manifesto

Organizations generally realize that they must manage Customer Experience to create meaningful customer value. Yet too often organizations align the Product Manager role solely with product development efforts, trapping those who occupy the role in a too-narrow, “build-it and they

Strategic Issue Diagnosis

You think things are changing fast? You ain’t seen nothin’ yet. We’re just at the start of changes in technology, global competition, and geo-demographic transformations. Futurists tell us that the rate of technological change is accelerating, along with related changes

Innovation: It Matters

Innovation is hot. Perhaps too hot says the Wall Street Journal’s Leslie Kwoh, who declares, “Innovation is in danger of becoming a cliché—if it isn’t one already.”1 Innovation, she elaborates, was mentioned 33,528 times in last year’s quarterly and annual

The Mead & Hunt Innovation Story

Mead & Hunt provides clients with expert planning, architecture design, engineering, environmental and construction administration services. At Mead & Hunt, they approach each project as an opportunity for innovation – and they believe that innovation in any field begins with

Top Strategies to Prioritize Features for Innovation Teams

Innovation management is a tough job. Innovation team members have to deal with the needs of users, finances, and marketing all at once. And now they have to figure out which features should be prioritized for their innovation roadmap, too?