Xaxis is the world’s largest programmatic media agency, transforming media into outcomes for more than 3,000 brands in 47 markets around the world. It’s global client list includes Ford, IKEA, and Mars. With all of those creative thinkers spread throughout the world, Cecile Blanc, Senior Director of Global Solutions and Innovation at Xaxis realized that there was no global mechanism to capture and scale the power of their global team’s ideas, so in 2017, Xaxis launched the Xcellerate Program using IdeaScale technology.
Learn how Xaxis
- Launched a six-stage submission and incubation competition for new ideas
- Created new offerings for their customers
- Identified promising intrapreneurs within the Xaxis global team
“Our Xcellerate Program has given us more than new ideas, it has delivered a far more engaged group of people who can wear multiple hats, because they’ve gone through this process and can now apply that experience to their day-to-day work.”
– Trisha Sircar, Global Programme Director, Xaxis