The National Broadcasting Company (NBC) is an American commercial broadcasting television and radio network headquartered in New York City. And within the NBC family there is NBC News Investigations, which is a news blog that is for and about investigative reporting. On NBC News Investigations, NBC engages the public in sharing stories, ideas, documents, and comments about what news stories they believe deserve attention. In order to help drive NBC News’ investigative reporting, NBC News Investigations launched their own Investigate This! section using the IdeaScale innovation widget.

What’s Inside >> Learn How

  • NBC drives traffic to the community with every news story.
  • They have developed their own coverage based off of reader feedback.
  • and more.

“IdeaScale’s innovation widget allows us to empower participatory journalism in all of our digital environments.” – Michael Brunker, Investigations Editor, NBC News on Investigations