Innovators (whether they’re inside a company or working independently) need a lot of skills to continuously find new improvements. Recently, IdeScale produced an infographic on the top ten qualities that define innovators, but we’ve discovered another branch of innovation in which innovators still require a great deal of training: communications.

One of the most essential elements of any campaign is the preparation of a communications plan, but this is especially true for innovation initiatives. A comprehensive, well-developed communications plan can make or break an innovation challenge.

How do you develop an innovation communications strategy?

This infographic outlines the four main channels for promoting an innovation campaign as well as key messages that will help you interest the crowd. Download it here.

Infographic: Your Innovation Communications Strategy