{"id":74270,"date":"2022-03-02T11:12:41","date_gmt":"2022-03-02T15:12:41","guid":{"rendered":"http:\/\/ideascale.com\/blogues\/la-pensee-visuelle-vs-la-pensee-design\/"},"modified":"2024-02-15T07:07:03","modified_gmt":"2024-02-15T11:07:03","slug":"la-pensee-visuelle-vs-la-pensee-design","status":"publish","type":"post","link":"https:\/\/ideascale.com\/fr\/blogues\/la-pensee-visuelle-vs-la-pensee-design\/","title":{"rendered":"Pens\u00e9e visuelle ou pens\u00e9e design &#8211; Quelle est la diff\u00e9rence ?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La distinction fondamentale entre la pens\u00e9e visuelle et la pens\u00e9e conceptuelle est que la pens\u00e9e conceptuelle est une strat\u00e9gie visant \u00e0 trouver des solutions aux probl\u00e8mes, tandis que la pens\u00e9e visuelle est l&rsquo;agencement d&rsquo;outils qui peuvent rendre des solutions ou des pens\u00e9es critiques plus compr\u00e9hensibles en les imaginant.<\/p>\n<p>Il est normal que les individus pensent qu&rsquo;ils veulent dire la m\u00eame chose, mais il est essentiel de comprendre les diff\u00e9rences subtiles. Bien que ces deux perspectives uniques puissent coop\u00e9rer, elles r\u00e9ussissent toutes deux pour des raisons tr\u00e8s diff\u00e9rentes et sont destin\u00e9es \u00e0 \u00eatre appliqu\u00e9es dans des circonstances diff\u00e9rentes.<\/p>\n<p>Dans cet article, nous d\u00e9finirons la pens\u00e9e visuelle et la pens\u00e9e design et nous expliquerons les similitudes et les diff\u00e9rences entre les deux.<\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Qu&rsquo;est-ce que la pens\u00e9e visuelle ?<\/h2>\n<p>La pens\u00e9e visuelle est le processus qui consiste \u00e0 visualiser l&rsquo;information pour mieux la comprendre. Il s&rsquo;agit souvent d&rsquo;une progression d&rsquo;images, de diagrammes ou de mod\u00e8les pour visualiser les donn\u00e9es. Pr\u00e8s de 60 % des individus apprennent mieux par le biais de repr\u00e9sentations, et pour ces types d&rsquo;apprenants, une image ou un diagramme peut offrir des possibilit\u00e9s d&rsquo;apprentissage essentielles qui d\u00e9passent celles des mots \u00e9crits.<\/p>\n<p>La pens\u00e9e visuelle est un moyen pour les apprenants d&rsquo;ext\u00e9rioriser leurs processus de pens\u00e9e internes, ce qui rend leurs contributions plus expressives et plus significatives. Il peut \u00e9galement s&rsquo;agir d&rsquo;une m\u00e9thode permettant de mettre les id\u00e9es sur papier de mani\u00e8re plus efficace, en aidant les gens \u00e0 s&rsquo;impliquer de mani\u00e8re unique.<\/p>\n<p>Dessiner sur des tableaux blancs, du papier, des organigrammes ou utiliser d&rsquo;autres diagrammes sont les m\u00e9thodes couramment utilis\u00e9es dans la pens\u00e9e visuelle. Ces strat\u00e9gies permettent de clarifier les \u00e9l\u00e9ments que vous pr\u00e9sentez, l&rsquo;objectif \u00e9tant d&rsquo;am\u00e9liorer le niveau de compr\u00e9hension de votre \u00e9quipe.<\/p>\n<p><strong><b>En savoir plus : <a href=\"https:\/\/ideascale.com\/fr\/blogues\/definition-de-la-pensee-visuelle\/\">Qu&rsquo;est-ce que la pens\u00e9e visuelle ?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Qu&rsquo;est-ce que le Design Thinking ?<\/h2>\n<p>La r\u00e9flexion sur la conception est un cycle non direct et it\u00e9ratif que les groupes ou les \u00e9quipes utilisent pour obtenir des clients, remettre en question les suppositions, reclasser les probl\u00e8mes et apporter des r\u00e9ponses inventives. Il comprend cinq \u00e9tapes qui sont g\u00e9n\u00e9ralement utiles pour traiter les questions qui ne sont pas bien caract\u00e9ris\u00e9es ou obscures.<\/p>\n<p><b>Le processus de r\u00e9flexion sur la conception comprend les cinq \u00e9tapes suivantes :<\/b><\/p>\n<ul>\n<li><b>Faire preuve d&#8217;empathie :<\/b> concevez votre projet en fonction de votre client. Ne vous contentez pas de penser \u00e0 ce dont ils ont besoin, mais essayez de comprendre ce qu&rsquo;ils pensent. Essayez de les rencontrer et posez-leur des questions pour clarifier les choses. Comprenez leurs pr\u00e9occupations en apprenant \u00e0 les conna\u00eetre et en approfondissant votre compr\u00e9hension de leurs besoins.<\/li>\n<\/ul>\n<ul>\n<li><b>D\u00e9finir le probl\u00e8me : <\/b>utiliser les donn\u00e9es recueillies aupr\u00e8s des clients pour comprendre le probl\u00e8me \u00e0 r\u00e9soudre. Le probl\u00e8me doit \u00eatre d\u00e9fini en termes tr\u00e8s sp\u00e9cifiques afin de comprendre clairement comment il sera r\u00e9solu.<\/li>\n<\/ul>\n<ul>\n<li><b>Id\u00e9e : <\/b>Concevoir des id\u00e9es susceptibles de r\u00e9soudre le probl\u00e8me que vous avez identifi\u00e9. Enregistrez chaque id\u00e9e, qu&rsquo;elle soit \u00e9norme, petite, complexe ou simple, afin de pouvoir examiner tous les choix et vous concentrer sur le bon arrangement.<\/li>\n<\/ul>\n<ul>\n<li><b>Prototype : <\/b>Apr\u00e8s avoir choisi quelques arrangements extraordinaires, assemblez quelques prototypes, examinez l&rsquo;utilit\u00e9 et le flux, et d\u00e9terminez l&rsquo;arrangement que vous devriez \u00e9tudier.<\/li>\n<\/ul>\n<ul>\n<li><b>Test : <\/b>D\u00e9chargez votre meilleure r\u00e9ponse pour un test plus approfondi. Ce ph\u00e9nom\u00e8ne est r\u00e9p\u00e9t\u00e9 aussi r\u00e9guli\u00e8rement que n\u00e9cessaire. Il s&rsquo;agit d&rsquo;un processus non lin\u00e9aire et it\u00e9ratif, qui peut passer de la phase d&rsquo;essai \u00e0 la phase de caract\u00e9risation ou \u00e0 n&rsquo;importe quel endroit entre les deux. Il se peut que vous deviez faire preuve de beaucoup d&rsquo;insistance avant d&rsquo;obtenir une r\u00e9ponse qui convienne admirablement \u00e0 un grand nombre de personnes.<\/li>\n<\/ul>\n<p><strong><b>En savoir plus : <a href=\"https:\/\/ideascale.com\/fr\/blogues\/conception-pensee-definition\/\">Qu&rsquo;est-ce que le Design Thinking ?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">La diff\u00e9rence entre la pens\u00e9e visuelle et la pens\u00e9e design<\/h2>\n<p>Les deux termes sont parfois utilis\u00e9s de mani\u00e8re interchangeable, mais il ne s&rsquo;agit pas du m\u00eame concept. Voici les principales diff\u00e9rences entre ces deux termes :<\/p>\n<ul>\n<li>La pens\u00e9e design est un ph\u00e9nom\u00e8ne de r\u00e9solution de probl\u00e8mes, tandis que la pens\u00e9e visuelle est un ensemble d&rsquo;outils permettant de rendre visibles des id\u00e9es complexes.<\/li>\n<\/ul>\n<ul>\n<li>La pens\u00e9e conceptuelle est li\u00e9e \u00e0 la formation, tandis que la pens\u00e9e visuelle est le ph\u00e9nom\u00e8ne qui soutient la pens\u00e9e conceptuelle.<\/li>\n<\/ul>\n<ul>\n<li>La pens\u00e9e visuelle est un moyen de concevoir des id\u00e9es et peut \u00eatre appliqu\u00e9e \u00e0 un grand nombre d&rsquo;exercices diff\u00e9rents, tandis que la pens\u00e9e conceptuelle est davantage un flux de travail qui s&rsquo;attache \u00e0 un projet sp\u00e9cifique.<\/li>\n<\/ul>\n<ul>\n<li>La pens\u00e9e visuelle peut \u00eatre mise en \u0153uvre \u00e0 n&rsquo;importe quel stade d&rsquo;un projet, tandis que la pens\u00e9e conceptuelle est une m\u00e9thode qui est utilis\u00e9e tout au long du projet.<\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Conclusion<\/h2>\n<p>Bien que les termes \u00ab\u00a0visual thinking\u00a0\u00bb et \u00ab\u00a0design thinking\u00a0\u00bb soient tous deux courants, ils sont en r\u00e9alit\u00e9 tr\u00e8s diff\u00e9rents. Si vous souhaitez en savoir plus sur les avantages de la pens\u00e9e visuelle, n&rsquo;h\u00e9sitez pas \u00e0 consulter le blog IdeaScale Whiteboard.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La pens\u00e9e visuelle et la pens\u00e9e design sont souvent confondues, alors qu&rsquo;il s&rsquo;agit en r\u00e9alit\u00e9 de concepts tr\u00e8s diff\u00e9rents. En savoir plus sur Fresco.<\/p>\n","protected":false},"author":72,"featured_media":74271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3036],"tags":[],"contributor":[3120],"class_list":["post-74270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogues","contributor-paul-vanzandt-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pens\u00e9e visuelle ou pens\u00e9e design - Quelle est la diff\u00e9rence ?<\/title>\n<meta name=\"description\" content=\"La pens\u00e9e visuelle et la pens\u00e9e design sont souvent confondues, alors qu&#039;il s&#039;agit en r\u00e9alit\u00e9 de concepts tr\u00e8s diff\u00e9rents. 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