\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u4ec0\u4e48\u662f\u6570\u5b57\u653f\u5e9c\u6218\u7565\u8ba1\u5212\uff1f<\/h2>\n
\u6570\u5b57\u653f\u5e9c\u6218\u7565\u8ba1\u5212\u88ab\u5b9a\u4e49\u4e3a\u5229\u7528\u6570\u5b57\u6280\u672f\u6539\u9020\u653f\u5e9c\u8fd0\u4f5c\u3001\u52a0\u5f3a\u670d\u52a1\u63d0\u4f9b\u548c\u63d0\u9ad8\u516c\u6c11\u53c2\u4e0e\u5ea6\u7684\u613f\u666f\u3001\u76ee\u6807\u3001\u76ee\u7684\u548c\u6218\u7565\u3002 <\/span><\/p>\n\u4ee5\u4e0b\u662f\u6570\u5b57\u653f\u5e9c\u6218\u7565\u8ba1\u5212\u901a\u5e38\u5305\u542b\u7684\u4e3b\u8981\u5185\u5bb9\uff1a<\/b><\/p>\n\n- \u613f\u666f\u548c\u4f7f\u547d\u5ba3\u8a00\uff1a <\/b>\u8be5\u8ba1\u5212\u9996\u5148\u8981\u6709\u4e00\u4efd\u7b80\u6d01\u660e\u4e86\u7684\u613f\u666f\u58f0\u660e\uff0c\u9610\u660e\u6570\u5b57\u653f\u5e9c\u672a\u6765\u7684\u7406\u60f3\u72b6\u6001\uff0c\u4ee5\u53ca\u5982\u4f55\u4e0e\u7ec4\u7ec7\u7684\u66f4\u5e7f\u6cdb\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002 \u4efb\u52a1\u8bf4\u660e\u6982\u8ff0\u4e86\u6570\u5b57\u5316\u8f6c\u578b\u8ba1\u5212\u7684\u76ee\u7684\u548c\u8303\u56f4\u3002<\/span><\/li>\n<\/ul>\n
\n- \u76ee\u6807\u548c\u76ee\u7684\uff1a<\/b> \u8be5\u6218\u7565\u8ba1\u5212\u786e\u5b9a\u4e86\u653f\u5e9c\u5e0c\u671b\u901a\u8fc7\u6570\u5b57\u5316\u8f6c\u578b\u5b9e\u73b0\u7684\u5177\u4f53\u76ee\u6807\u548c\u76ee\u7684\u3002 \u8fd9\u4e9b\u76ee\u6807\u53ef\u80fd\u5305\u62ec\u6539\u8fdb\u670d\u52a1\u63d0\u4f9b\u3001\u52a0\u5f3a\u516c\u6c11\u53c2\u4e0e\u3001\u4f18\u5316\u5185\u90e8\u8fd0\u4f5c\u548c\u4fc3\u8fdb\u521b\u65b0\u3002<\/span><\/li>\n<\/ul>\n
\n- \u5229\u76ca\u76f8\u5173\u8005\u5206\u6790\uff1a <\/b>\u8be5\u8ba1\u5212\u5bf9\u516c\u6c11\u3001\u4f01\u4e1a\u3001\u653f\u5e9c\u96c7\u5458\u548c\u4f19\u4f34\u7ec4\u7ec7\u7b49\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\u7684\u9700\u6c42\u3001\u671f\u671b\u548c\u4f18\u5148\u4e8b\u9879\u8fdb\u884c\u8bc4\u4f30\u3002 \u4e86\u89e3\u5229\u76ca\u76f8\u5173\u8005\u7684\u89c2\u70b9\u6709\u52a9\u4e8e\u4e3a\u6570\u5b57\u8ba1\u5212\u7684\u5236\u5b9a\u63d0\u4f9b\u4f9d\u636e\uff0c\u5e76\u786e\u4fdd\u4e0e\u5229\u76ca\u76f8\u5173\u8005\u7684\u5229\u76ca\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/li>\n<\/ul>\n
\n- \u73af\u5883\u626b\u63cf\uff1a <\/b>\u8be5\u8ba1\u5212\u8fdb\u884c\u73af\u5883\u626b\u63cf\uff0c\u4ee5\u8bc4\u4f30\u6570\u5b57\u653f\u5e9c\u7684\u73b0\u72b6\uff0c\u786e\u5b9a\u65b0\u5174\u8d8b\u52bf\uff0c\u5e76\u5206\u6790\u53ef\u80fd\u5f71\u54cd\u6570\u5b57\u8f6c\u578b\u5de5\u4f5c\u7684\u5185\u90e8\u548c\u5916\u90e8\u56e0\u7d20\u3002 \u8fd9\u5305\u62ec\u8bc4\u4f30\u6280\u672f\u80fd\u529b\u3001\u76d1\u7ba1\u8981\u6c42\u3001\u5e02\u573a\u52a8\u6001\u548c\u7ade\u4e89\u683c\u5c40\u3002<\/span><\/li>\n<\/ul>\n
\n- SWOT \u5206\u6790\uff1a <\/b>SWOT\uff08\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u3001\u5a01\u80c1\uff09\u5206\u6790\u53ef\u786e\u5b9a\u4e0e\u6570\u5b57\u5316\u8f6c\u578b\u76f8\u5173\u7684\u5185\u90e8\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u4ee5\u53ca\u5916\u90e8\u673a\u4f1a\u548c\u5a01\u80c1\u3002 \u8fd9\u9879\u5206\u6790\u6709\u52a9\u4e8e\u4e3a\u6218\u7565\u51b3\u7b56\u548c\u786e\u5b9a\u5404\u9879\u4e3e\u63aa\u7684\u4f18\u5148\u6b21\u5e8f\u63d0\u4f9b\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n
\n- \u6218\u7565\u4f18\u5148\u4e8b\u9879\u548c\u5021\u8bae\uff1a<\/b> \u5728\u76ee\u6807\u3001\u76ee\u7684\u3001\u5229\u76ca\u76f8\u5173\u8005\u5206\u6790\u548c\u73af\u5883\u626b\u63cf\u7684\u57fa\u7840\u4e0a\uff0c\u8be5\u8ba1\u5212\u6982\u8ff0\u4e86\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6218\u7565\u91cd\u70b9\u548c\u4e3e\u63aa\u3002 \u8fd9\u4e9b\u4e3e\u63aa\u53ef\u80fd\u5305\u62ec\u4fe1\u606f\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u73b0\u4ee3\u5316\u3001\u5b9e\u65bd\u6570\u5b57\u5316\u670d\u52a1\u63d0\u4f9b\u6e20\u9053\u3001\u52a0\u5f3a\u7f51\u7edc\u5b89\u5168\u63aa\u65bd\u4ee5\u53ca\u4fc3\u8fdb\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u3002<\/span><\/li>\n<\/ul>\n
\n- \u5b9e\u65bd\u8def\u7ebf\u56fe\uff1a <\/b>\u8be5\u8ba1\u5212\u5305\u62ec\u4e00\u4e2a\u5b9e\u65bd\u8def\u7ebf\u56fe\uff0c\u6982\u8ff0\u4e86\u6267\u884c\u6570\u5b57\u5316\u8f6c\u578b\u8ba1\u5212\u6240\u9700\u7684\u65f6\u95f4\u8868\u3001\u91cc\u7a0b\u7891\u3001\u8d23\u4efb\u548c\u8d44\u6e90\u3002 \u8be5\u8def\u7ebf\u56fe\u4e3a\u5b9e\u65bd\u6218\u7565\u8ba1\u5212\u63d0\u4f9b\u4e86\u660e\u786e\u7684\u524d\u8fdb\u9053\u8def\uff0c\u5e76\u786e\u4fdd\u5bf9\u5b9e\u73b0\u5404\u9879\u76ee\u6807\u548c\u76ee\u7684\u8fdb\u884c\u95ee\u8d23\u3002<\/span><\/li>\n<\/ul>\n
\n- \u6027\u80fd\u6307\u6807\u4e0e\u8bc4\u4f30\uff1a<\/b> \u8be5\u8ba1\u5212\u786e\u7acb\u4e86\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u548c\u8861\u91cf\u6807\u51c6\uff0c\u7528\u4e8e\u8861\u91cf\u8fdb\u5c55\u3001\u8ddf\u8e2a\u7ee9\u6548\u548c\u8bc4\u4f30\u6570\u5b57\u5316\u8f6c\u578b\u4e3e\u63aa\u7684\u5f71\u54cd\u3002 \u8fd9\u5305\u62ec\u4e0e\u670d\u52a1\u63d0\u4f9b\u3001\u516c\u6c11\u6ee1\u610f\u5ea6\u3001\u8fd0\u8425\u6548\u7387\u548c\u521b\u65b0\u6709\u5173\u7684\u6307\u6807\u3002<\/span><\/li>\n<\/ul>\n
\n- \u6cbb\u7406\u548c\u76d1\u7763\uff1a <\/b>\u8be5\u8ba1\u5212\u786e\u5b9a\u4e86\u76d1\u7763\u6570\u5b57\u5316\u8f6c\u578b\u8ba1\u5212\u5b9e\u65bd\u7684\u6cbb\u7406\u7ed3\u6784\u3001\u89d2\u8272\u548c\u8d23\u4efb\u3002 \u8fd9\u53ef\u80fd\u5305\u62ec\u5efa\u7acb\u6307\u5bfc\u59d4\u5458\u4f1a\u3001\u5de5\u4f5c\u7ec4\u548c\u9879\u76ee\u5c0f\u7ec4\uff0c\u4ee5\u534f\u8c03\u5de5\u4f5c\u3001\u76d1\u7763\u8fdb\u5c55\u548c\u5e94\u5bf9\u6311\u6218\u3002<\/span><\/li>\n<\/ul>\n
\n- \u98ce\u9669\u7ba1\u7406\uff1a<\/b> \u8be5\u8ba1\u5212\u786e\u5b9a\u4e86\u4e0e\u6570\u5b57\u5316\u8f6c\u578b\u76f8\u5173\u7684\u6f5c\u5728\u98ce\u9669\u548c\u6311\u6218\uff0c\u5e76\u6982\u8ff0\u4e86\u964d\u4f4e\u8fd9\u4e9b\u98ce\u9669\u7684\u6218\u7565\u3002 \u8fd9\u5305\u62ec\u5e94\u5bf9\u7f51\u7edc\u5b89\u5168\u5a01\u80c1\u3001\u6570\u636e\u9690\u79c1\u95ee\u9898\u3001\u53d8\u9769\u7ba1\u7406\u95ee\u9898\u548c\u9884\u7b97\u9650\u5236\u3002<\/span><\/li>\n<\/ul>\n
\u603b\u4e4b\uff0c\u6570\u5b57\u653f\u5e9c\u6218\u7565\u8ba1\u5212\u4e3a\u5229\u7528\u6570\u5b57\u6280\u672f\u5b9e\u73b0\u653f\u5e9c\u76ee\u6807\u3001\u4e3a\u516c\u6c11\u521b\u9020\u4ef7\u503c\u4ee5\u53ca\u63a8\u52a8\u516c\u5171\u90e8\u95e8\u7684\u521b\u65b0\u548c\u6548\u7387\u63d0\u4f9b\u4e86\u8def\u7ebf\u56fe\u3002 \u5b83\u662f\u4e00\u4efd\u6307\u5bfc\u6027\u6587\u4ef6\uff0c\u7528\u4e8e\u8c03\u6574\u8d44\u6e90\u3001\u4f18\u5148\u4e8b\u9879\u548c\u884c\u52a8\uff0c\u4ee5\u5b9e\u73b0\u5efa\u7acb\u4e00\u4e2a\u73b0\u4ee3\u5316\u3001\u987a\u5e94\u6c11\u9700\u548c\u4ee5\u6c11\u4e3a\u672c\u7684\u653f\u5e9c\u7684\u613f\u666f\u3002<\/span><\/p>\n\u653f\u5e9c\u6218\u7565\u89c4\u5212\u6d41\u7a0b<\/h2>\n
\u653f\u5e9c\u6218\u7565\u89c4\u5212\u8fc7\u7a0b\u5305\u62ec\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u4ee5\u5236\u5b9a\u5168\u9762\u3001\u53ef\u884c\u7684\u6218\u7565\u8ba1\u5212\u3002 \u4ee5\u4e0b\u662f\u5178\u578b\u6d41\u7a0b\u7684\u6982\u8ff0\uff1a<\/span><\/p>\n1.\u542f\u52a8\u548c\u51c6\u5907\uff1a<\/b><\/p>\n\n- \u786e\u5b9a\u6218\u7565\u89c4\u5212\u8fc7\u7a0b\u7684\u8303\u56f4\u548c\u76ee\u6807\u3002<\/span><\/li>\n
- \u6210\u7acb\u6307\u5bfc\u59d4\u5458\u4f1a\u6216\u9886\u5bfc\u5c0f\u7ec4\uff0c\u8d1f\u8d23\u76d1\u7763\u89c4\u5212\u8fc7\u7a0b\u3002<\/span><\/li>\n
- \u5206\u914d\u8d44\u6e90\u5e76\u6307\u5b9a\u4eba\u5458\u8d1f\u8d23\u63a8\u52a8\u89c4\u5212\u8fdb\u7a0b\u3002<\/span><\/li>\n<\/ul>\n
2.\u73af\u5883\u626b\u63cf\u548c\u5229\u76ca\u76f8\u5173\u8005\u5206\u6790\uff1a<\/b><\/p>\n\n- \u8fdb\u884c\u73af\u5883\u626b\u63cf\uff0c\u8bc4\u4f30\u53ef\u80fd\u5f71\u54cd\u653f\u5e9c\u6218\u7565\u4f18\u5148\u4e8b\u9879\u548c\u76ee\u6807\u7684\u5185\u90e8\u548c\u5916\u90e8\u56e0\u7d20\u3002<\/span><\/li>\n
- \u786e\u5b9a\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\uff0c\u5305\u62ec\u516c\u6c11\u3001\u4f01\u4e1a\u3001\u653f\u5e9c\u673a\u6784\u548c\u793e\u533a\u7ec4\u7ec7\u3002<\/span><\/li>\n
- \u901a\u8fc7\u8c03\u67e5\u3001\u8bbf\u8c08\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u7814\u8ba8\u4f1a\u7b49\u65b9\u5f0f\u8ba9\u5229\u76ca\u76f8\u5173\u65b9\u53c2\u4e0e\u8fdb\u6765\uff0c\u6536\u96c6\u6709\u5173\u6218\u7565\u4f18\u5148\u4e8b\u9879\u548c\u6311\u6218\u7684\u610f\u89c1\u3001\u89c1\u89e3\u548c\u53cd\u9988\u3002<\/span><\/li>\n<\/ul>\n
3.\u5236\u5b9a\u613f\u666f\u548c\u4f7f\u547d\uff1a<\/b><\/p>\n\n- \u5236\u5b9a\u6e05\u6670\u800c\u6709\u8bf4\u670d\u529b\u7684\u613f\u666f\u58f0\u660e\uff0c\u9610\u660e\u653f\u5e9c\u672a\u6765\u7684\u7406\u60f3\u72b6\u6001\u53ca\u5176\u603b\u4f53\u76ee\u6807\u548c\u613f\u671b\u3002<\/span><\/li>\n
- \u786e\u5b9a\u4f7f\u547d\u5ba3\u8a00\uff0c\u6982\u8ff0\u653f\u5e9c\u6d3b\u52a8\u7684\u76ee\u7684\u548c\u8303\u56f4\uff0c\u4ee5\u53ca\u653f\u5e9c\u4e3a\u516c\u6c11\u670d\u52a1\u548c\u5b9e\u73b0\u516c\u5171\u4ef7\u503c\u7684\u627f\u8bfa\u3002<\/span><\/li>\n<\/ul>\n
4.\u8bbe\u5b9a\u76ee\u6807\u548c\u76ee\u6807\u5b9a\u4e49\uff1a<\/b><\/p>\n\n- \u5236\u5b9a\u7b26\u5408\u653f\u5e9c\u613f\u666f\u548c\u4f7f\u547d\u7684\u5177\u4f53\u3001\u53ef\u8861\u91cf\u3001\u53ef\u5b9e\u73b0\u3001\u76f8\u5173\u548c\u6709\u65f6\u9650\uff08SMART\uff09\u7684\u76ee\u6807\u548c\u76ee\u7684\u3002<\/span><\/li>\n
- \u6839\u636e\u76ee\u6807\u548c\u76ee\u7684\u7684\u91cd\u8981\u6027\u3001\u7d27\u8feb\u6027\u4ee5\u53ca\u5bf9\u516c\u6c11\u3001\u5229\u76ca\u76f8\u5173\u8005\u548c\u7ec4\u7ec7\u7ee9\u6548\u7684\u6f5c\u5728\u5f71\u54cd\uff0c\u786e\u5b9a\u5176\u4f18\u5148\u6b21\u5e8f\u3002<\/span><\/li>\n<\/ul>\n
5.SWOT \u5206\u6790\uff1a<\/b><\/p>\n\n- \u8fdb\u884c SWOT\uff08\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u3001\u5a01\u80c1\uff09\u5206\u6790\uff0c\u8bc4\u4f30\u653f\u5e9c\u7684\u5185\u90e8\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u4ee5\u53ca\u5916\u90e8\u673a\u4f1a\u548c\u5a01\u80c1\u3002<\/span><\/li>\n
- \u6839\u636e SWOT \u5206\u6790\u7ed3\u679c\u786e\u5b9a\u6218\u7565\u91cd\u70b9\u548c\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/span><\/li>\n<\/ul>\n
6.\u5236\u5b9a\u6218\u7565\uff1a<\/b><\/p>\n\n- \u5236\u5b9a\u6218\u7565\u548c\u884c\u52a8\u8ba1\u5212\uff0c\u4ee5\u5b9e\u73b0\u653f\u5e9c\u7684\u76ee\u6807\u548c\u76ee\u7684\u3002<\/span><\/li>\n
- \u8003\u8651\u5404\u79cd\u6218\u7565\u65b9\u6cd5\uff0c\u5982\u521b\u65b0\u3001\u5408\u4f5c\u3001\u4f19\u4f34\u5173\u7cfb\u548c\u80fd\u529b\u5efa\u8bbe\uff0c\u4ee5\u5e94\u5bf9\u5df2\u786e\u5b9a\u7684\u6311\u6218\u5e76\u5229\u7528\u5404\u79cd\u673a\u9047\u3002<\/span><\/li>\n
- \u786e\u4fdd\u6218\u7565\u3001\u8d44\u6e90\u548c\u7ec4\u7ec7\u80fd\u529b\u534f\u8c03\u4e00\u81f4\uff0c\u4ee5\u652f\u6301\u6709\u6548\u5b9e\u65bd\u3002<\/span><\/li>\n<\/ul>\n
7.\u5b9e\u65bd\u89c4\u5212\uff1a<\/b><\/p>\n\n- \u5236\u5b9a\u5b9e\u65bd\u8ba1\u5212\uff0c\u6982\u8ff0\u6267\u884c\u653f\u5e9c\u6218\u7565\u4e3e\u63aa\u6240\u9700\u7684\u5177\u4f53\u6d3b\u52a8\u3001\u65f6\u95f4\u8868\u3001\u8d23\u4efb\u548c\u8d44\u6e90\u3002<\/span><\/li>\n
- \u5efa\u7acb\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u548c\u8861\u91cf\u6807\u51c6\uff0c\u4ee5\u8861\u91cf\u8fdb\u5c55\u3001\u8ddf\u8e2a\u7ee9\u6548\u548c\u8bc4\u4f30\u6218\u7565\u4e3e\u63aa\u7684\u5f71\u54cd\u3002<\/span><\/li>\n
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8.\u4ea4\u6d41\u4e0e\u53c2\u4e0e\uff1a<\/b><\/p>\n\n- \u901a\u8fc7\u5e02\u6c11\u5927\u4f1a\u3001\u901a\u8baf\u548c\u6570\u5b57\u5e73\u53f0\u7b49\u5404\u79cd\u6e20\u9053\uff0c\u5411\u5185\u90e8\u548c\u5916\u90e8\u5229\u76ca\u76f8\u5173\u8005\u5ba3\u4f20\u653f\u5e9c\u7684\u6218\u7565\u91cd\u70b9\u3001\u76ee\u6807\u548c\u76ee\u7684\u3002<\/span><\/li>\n
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9.\u76d1\u6d4b\u4e0e\u8bc4\u4f30\uff1a<\/b><\/p>\n\n- \u6839\u636e\u65e2\u5b9a\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u548c\u91cc\u7a0b\u7891\u76d1\u6d4b\u8fdb\u5c55\u60c5\u51b5\uff0c\u8ddf\u8e2a\u6218\u7565\u4e3e\u63aa\u7684\u5b9e\u65bd\u60c5\u51b5\u3002<\/span><\/li>\n
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- \u5229\u7528\u4ece\u76d1\u6d4b\u548c\u8bc4\u4f30\u6d3b\u52a8\u4e2d\u6c72\u53d6\u7684\u7ecf\u9a8c\u6559\u8bad\uff0c\u4e0d\u65ad\u6539\u8fdb\u548c\u5b8c\u5584\u653f\u5e9c\u7684\u6218\u7565\u65b9\u9488\u3002<\/span><\/li>\n<\/ul>\n
10.\u5ba1\u67e5\u548c\u4fee\u8ba2\uff1a<\/b><\/p>\n\n- \u5b9a\u671f\u5ba1\u67e5\u548c\u66f4\u65b0\u653f\u5e9c\u7684\u6218\u7565\u8ba1\u5212\uff0c\u4ee5\u53cd\u6620\u4e0d\u65ad\u53d8\u5316\u7684\u4f18\u5148\u4e8b\u9879\u3001\u65b0\u51fa\u73b0\u7684\u8d8b\u52bf\u4ee5\u53ca\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u5438\u53d6\u7684\u7ecf\u9a8c\u6559\u8bad\u3002<\/span><\/li>\n
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