{"id":74139,"date":"2023-11-03T08:27:05","date_gmt":"2023-11-03T12:27:05","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e5%92%8c%e5%ae%a2%e6%88%b7%e7%be%a4%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%9e%8b%e7%94%bb%e5%b8%83\/"},"modified":"2024-02-15T02:30:11","modified_gmt":"2024-02-15T06:30:11","slug":"%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e5%92%8c%e5%ae%a2%e6%88%b7%e7%be%a4%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%9e%8b%e7%94%bb%e5%b8%83","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e5%92%8c%e5%ae%a2%e6%88%b7%e7%be%a4%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%9e%8b%e7%94%bb%e5%b8%83\/","title":{"rendered":"\u4e86\u89e3 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u4e2d\u7684\u5ba2\u6237\u5173\u7cfb\u548c\u5ba2\u6237\u7fa4"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth 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400;\">\u5728\u6df1\u5165\u63a2\u8ba8\u5ba2\u6237\u7fa4\u7684\u91cd\u8981\u6027\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u7b80\u5355\u56de\u987e\u4e00\u4e0b &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\u3002 \u8fd9\u4e00\u53ef\u89c6\u5316\u6846\u67b6\u7531\u4e5d\u4e2a\u5173\u952e\u6784\u4ef6\u7ec4\u6210\uff0c\u5171\u540c\u52fe\u52d2\u51fa\u60a8\u7684\u4e1a\u52a1\u6a21\u5f0f\u3002 \u8fd9\u4e9b\u6784\u4ef6\u662f<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ba2\u6237\u7fa4<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ef7\u503c\u4e3b\u5f20<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6e20\u9053<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ba2\u6237\u5173\u7cfb<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6536\u5165\u6d41<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5173\u952e\u8d44\u6e90<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e3b\u8981\u6d3b\u52a8<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6210\u672c\u7ed3\u6784<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u6784\u4ef6\u4e2d\u7684\u6bcf\u4e00\u4e2a\u90fd\u5728\u5236\u5b9a\u4e1a\u52a1\u6218\u7565\u65b9\u9762\u53d1\u6325\u7740\u7279\u5b9a\u7684\u4f5c\u7528\uff0c\u4f46\u53ef\u4ee5\u8bf4\uff0c\u6ca1\u6709\u4efb\u4f55\u4e00\u4e2a\u6784\u4ef6\u80fd\u50cf\u5ba2\u6237\u7ec6\u5206\u4e00\u6837\u4e3e\u8db3\u8f7b\u91cd\u3002 \u987e\u540d\u601d\u4e49\uff0c\u5ba2\u6237\u7fa4\u4ee3\u8868\u4e86\u4f01\u4e1a\u8981\u670d\u52a1\u7684\u4e0d\u540c\u4eba\u7fa4\u6216\u7ec4\u7ec7\u3002 \u4ed6\u4eec\u5c31\u662f\u4f60\u7684\u5ba2\u6237\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">\u5ba2\u6237\u7fa4\u4e3a\u4f55\u91cd\u8981<\/h3>\n<ol>\n<li><b> \u91cf\u8eab\u5b9a\u5236\u7684\u4ef7\u503c\u4e3b\u5f20<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u7ec6\u5206\u81f3\u5173\u91cd\u8981\u7684\u4e00\u4e2a\u4e3b\u8981\u539f\u56e0\u662f\uff0c\u5b83\u4eec\u4f1a\u76f4\u63a5\u5f71\u54cd\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u3002 \u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u662f\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7684\u72ec\u7279\u4ef7\u503c\u3002 \u901a\u8fc7\u8bc6\u522b\u548c\u4e86\u89e3\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u4f53\u7684\u5177\u4f53\u9700\u6c42\u3001\u613f\u671b\u548c\u75db\u70b9\uff0c\u60a8\u5c31\u53ef\u4ee5\u91cf\u8eab\u5b9a\u5236\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u7684\u671f\u671b\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b> \u5e02\u573a\u5951\u5408\u5ea6<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u4efb\u4f55\u4e00\u5bb6\u521d\u521b\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b9e\u73b0\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\u90fd\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u91cc\u7a0b\u7891\u3002 \u8fd9\u610f\u5473\u7740\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u80fd\u6ee1\u8db3\u7279\u5b9a\u5ba2\u6237\u7fa4\u7684\u9700\u6c42\u3002 \u786e\u5b9a\u5ba2\u6237\u7fa4\u6709\u52a9\u4e8e\u7f29\u5c0f\u76ee\u6807\u53d7\u4f17\u8303\u56f4\uff0c\u5c06\u8d44\u6e90\u96c6\u4e2d\u7528\u4e8e\u6ee1\u8db3\u5ba2\u6237\u7fa4\u7684\u771f\u6b63\u9700\u6c42\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b> \u6709\u6548\u7684\u8425\u9500\u548c\u9500\u552e<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u4e86\u5ba2\u6237\u7ec6\u5206\uff0c\u5c31\u80fd\u5bf9\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u8fdb\u884c\u5fae\u8c03\u3002 \u60a8\u53ef\u4ee5\u6839\u636e\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u7279\u70b9\u548c\u504f\u597d\uff0c\u7cbe\u5fc3\u7b56\u5212\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u6d3b\u52a8\u5e76\u5236\u5b9a\u9500\u552e\u7b56\u7565\u3002<\/span><\/p>\n<ol start=\"4\">\n<li><b> \u8d44\u6e90\u5206\u914d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u53ef\u80fd\u9700\u8981\u4e0d\u540c\u7684\u8d44\u6e90\u3001\u6e20\u9053\u548c\u5408\u4f5c\u5173\u7cfb\u624d\u80fd\u6709\u6548\u5730\u63a5\u89e6\u5230\u4ed6\u4eec\u3002 \u4e86\u89e3\u60a8\u7684\u7ec6\u5206\u5e02\u573a\u6709\u52a9\u4e8e\u60a8\u660e\u667a\u5730\u5206\u914d\u8d44\u6e90\uff0c\u786e\u4fdd\u60a8\u7684\u9884\u7b97\u53d1\u6325\u6700\u5927\u6548\u7528\u3002<\/span><\/p>\n<ol start=\"5\">\n<li><b> \u7ade\u4e89\u4f18\u52bf<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u8bc6\u522b\u670d\u52a1\u4e0d\u8db3\u6216\u5229\u57fa\u5ba2\u6237\u7fa4\u53ef\u63d0\u4f9b\u5f3a\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002 \u60a8\u7684\u4f01\u4e1a\u53ef\u4ee5\u4e13\u95e8\u8fce\u5408\u8fd9\u4e9b\u7ec6\u5206\u5e02\u573a\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u5ffd\u7565\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<h2 id=\"toc_Identifying_and_Defining_Customer_Segments\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8bc6\u522b\u548c\u5b9a\u4e49\u5ba2\u6237\u7fa4<\/h2>\n<p><span style=\"font-weight: 400;\">\u8981\u5728\u4e1a\u52a1\u6a21\u5f0f\u4e2d\u6210\u529f\u5229\u7528\u5ba2\u6237\u7ec6\u5206\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e02\u573a\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u5f00\u5c55\u5168\u9762\u7684\u5e02\u573a\u8c03\u7814\uff0c\u786e\u5b9a\u5404\u7c7b\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u3002 \u5206\u6790\u4eba\u53e3\u7edf\u8ba1\u3001\u5fc3\u7406\u7edf\u8ba1\u548c\u884c\u4e3a\u6570\u636e\uff0c\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5efa\u7acb\u4e0d\u540c\u7684\u6863\u6848\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u89d2\u8272\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u521b\u5efa\u5168\u9762\u7684\u5ba2\u6237\u89d2\u8272\u3002 \u89d2\u8272\u662f\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u4e2d\u7406\u60f3\u5ba2\u6237\u7684\u865a\u6784\u4ee3\u8868\u3002 \u8fd9\u5305\u62ec\u4ed6\u4eec\u7684\u7279\u70b9\u3001\u504f\u597d\u548c\u75db\u70b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5206\u6bb5\u4f18\u5148\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e76\u975e\u6240\u6709\u7ec6\u5206\u5e02\u573a\u90fd\u5177\u6709\u540c\u7b49\u4ef7\u503c\u3002 \u6839\u636e\u89c4\u6a21\u3001\u589e\u957f\u6f5c\u529b\u4ee5\u53ca\u4e0e\u4ea7\u54c1\u7684\u5339\u914d\u7a0b\u5ea6\u7b49\u56e0\u7d20\uff0c\u786e\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u4f18\u5148\u6b21\u5e8f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" 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