{"id":71099,"date":"2023-02-02T05:57:29","date_gmt":"2023-02-02T09:57:29","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%ab%af%e5%8f%a3-5-%e5%8a%9b\/"},"modified":"2024-01-30T02:08:00","modified_gmt":"2024-01-30T06:08:00","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%ab%af%e5%8f%a3-5-%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%ab%af%e5%8f%a3-5-%e5%8a%9b\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6ce2\u7279\u4e94\u529b\u6a21\u578b\uff1f \u5b9a\u4e49\u3001\u5a01\u80c1\u8981\u7d20\u3001\u6846\u67b6\u548c\u76ca\u5904"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Porters_5_Forces\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u6ce2\u7279\u4e94\u529b\u6a21\u578b\uff1f<\/h2>\n<p>\u6ce2\u7279\u4e94\u529b\u7406\u8bba\u662f\u4e3a\u4f01\u4e1a\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u6700\u91cd\u8981\u7684\u5916\u90e8\u5a01\u80c1\u5206\u6790\u6a21\u578b\u3002 \u8fd9\u4e00\u6218\u7565\u6846\u67b6\u6e90\u81ea\u54c8\u4f5b\u5927\u5b66\u6559\u6388\u8fc8\u514b\u5c14-\u6ce2\u7279\uff08Michael E. Porter\uff09\u7684\u667a\u6167\uff0c\u5b83\u5c06\u7ade\u4e89\u683c\u5c40\u5256\u6790\u4e3a\u4e94\u79cd\u65e0\u5904\u4e0d\u5728\u7684\u5a01\u80c1\u529b\u91cf\u3002 \u8fd9\u4e9b\u529b\u91cf\u5728\u5404\u884c\u5404\u4e1a\u65e0\u5904\u4e0d\u5728\uff0c\u800c\u4e14\u4e0e\u76f8\u5173\u4ea7\u54c1\u6216\u670d\u52a1\u65e0\u5173\uff0c\u5728\u5851\u9020\u4f01\u4e1a\u7684\u7ade\u4e89\u6001\u52bf\u65b9\u9762\u53d1\u6325\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u8fd9\u4e94\u79cd\u529b\u91cf\u6982\u62ec\u4e86\u5404\u79cd\u5916\u90e8\u538b\u529b&#8211;\u4ece\u4f9b\u5e94\u5546\u548c\u4e70\u65b9\u7684\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u5230\u6f5c\u5728\u65b0\u8fdb\u5165\u8005\u7684\u5a01\u80c1\u3001\u7ade\u4e89\u7684\u6fc0\u70c8\u7a0b\u5ea6\u4ee5\u53ca\u66ff\u4ee3\u4ea7\u54c1\u6216\u670d\u52a1\u8feb\u5728\u7709\u776b\u7684\u9634\u5f71\u3002 \u901a\u8fc7\u9a7e\u9a6d\u8fd9\u4e9b\u529b\u91cf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6df1\u523b\u6d1e\u5bdf\u884c\u4e1a\u7ed3\u6784\u7684\u590d\u6742\u6027\uff0c\u4ece\u800c\u5236\u5b9a\u6218\u7565\u5bf9\u7b56\uff0c\u53d1\u6325\u4f18\u52bf\uff0c\u51cf\u5c11\u52a3\u52bf\uff0c\u4fc3\u8fdb\u957f\u671f\u76c8\u5229\u3002<\/p>\n<p>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u6ce2\u7279\u4e94\u529b\u7406\u8bba\u4e0d\u4ec5\u662f\u4e00\u79cd\u5206\u6790\u5de5\u5177\uff0c\u4e5f\u662f\u4f01\u4e1a\u5de9\u56fa\u7ade\u4e89\u5730\u4f4d\u7684\u6307\u5357\u9488\u3002 \u5b83\u4f7f\u51b3\u7b56\u8005\u80fd\u591f\u505a\u51fa\u8d85\u8d8a\u884c\u4e1a\u754c\u9650\u7684\u660e\u667a\u6218\u7565\u9009\u62e9\uff0c\u786e\u4fdd\u5728\u52a8\u6001\u7684\u5916\u90e8\u529b\u91cf\u9762\u524d\u4fdd\u6301\u5f39\u6027\u548c\u6301\u7eed\u6210\u529f\u3002<\/p>\n<h2 id=\"toc_Threat_components_of_Porters_5_Forces_model\" class=\"\" style=\"--fontsize: 36; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"36\" data-lineheight=\"46.8px\">\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u7684\u5a01\u80c1\u8981\u7d20<\/h2>\n<p><b>\u6784\u6210\u6ce2\u7279 5 \u529b\u7684 5 \u4e2a\u5916\u90e8\u56e0\u7d20\u662f<\/b><\/p>\n<ul>\n<li>\u7ade\u4e89\u5bf9\u624b\u516c\u53f8\u7684\u7ade\u4e89\u5a01\u80c1<\/li>\n<\/ul>\n<ul>\n<li>\u65b0\u884c\u4e1a\u8fdb\u5165\u8005\u7684\u5a01\u80c1<\/li>\n<\/ul>\n<ul>\n<li>\u66ff\u4ee3\u4ea7\u54c1\/\u670d\u52a1\u7684\u5a01\u80c1<\/li>\n<\/ul>\n<ul>\n<li>\u6765\u81ea\u5ba2\u6237\u8bae\u4ef7\u80fd\u529b\u7684\u5a01\u80c1<\/li>\n<\/ul>\n<ul>\n<li>\u6765\u81ea\u4f9b\u5e94\u5546\u8bae\u4ef7\u80fd\u529b\u7684\u5a01\u80c1<\/li>\n<\/ul>\n<p>\u8be5\u6a21\u578b\u662f\u4f01\u4e1a\u6218\u7565\u89c4\u5212\u7684\u91cd\u8981\u5de5\u5177\uff0c\u4e3b\u8981\u7ba1\u7406\u6210\u5458\u5728\u6b64\u57fa\u7840\u4e0a\u89c4\u5212\u63a8\u52a8\u516c\u53f8\u8fd0\u8425\u7684\u66f4\u5927\u76ee\u6807\u548c\u76ee\u7684\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5bf9\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u4e2d\u9700\u8981\u5206\u6790\u7684 5 \u4e2a\u5173\u952e\u5a01\u80c1\u8981\u7d20\u7684\u8be6\u7ec6\u89e3\u91ca\uff1a<\/p>\n<p><b>1.\u7ade\u4e89\u5bf9\u624b\u516c\u53f8\u7684\u7ade\u4e89\u5a01\u80c1<\/b><\/p>\n<p>\u5728\u4efb\u4f55\u884c\u4e1a\u4e2d\uff0c\u4f01\u4e1a\u90fd\u8981\u9762\u5bf9\u5404\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u7ade\u4e89\u3002 \u7ade\u4e89\u7a0b\u5ea6\u53ef\u80fd\u56e0\u5730\u7406\u3001\u653f\u6cbb\u3001\u7528\u6237\u504f\u597d\u7b49\u56e0\u7d20\u800c\u5f02\u3002 \u8fd9\u91cc\u7684\u4e00\u822c\u5047\u8bbe\u662f\uff0c\u5e02\u573a\u76f8\u5bf9\u4e0d\u53d7\u88d9\u5e26\u8d44\u672c\u4e3b\u4e49\u548c\u653f\u6cbb\u504f\u8892\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u4f01\u4e1a\u53ef\u4ee5\u9009\u62e9\u901a\u8fc7\u83b7\u53d6\u4ea7\u54c1\/\u670d\u52a1\u7684\u72ec\u7279\u5356\u70b9\uff08USP\uff09\u6765\u5e94\u5bf9\u8fd9\u79cd\u5a01\u80c1\u3002 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\u7136\u800c\uff0c\u5982\u679c\u65b0\u8fdb\u5165\u8005\u62e5\u6709\u73b0\u6709\u4f9b\u5e94\u5546\u6240\u7f3a\u4e4f\u7684\u7279\u6b8a\u5229\u57fa\uff0c\u90a3\u4e48\u8fd9\u53ef\u80fd\u5f88\u5feb\u5c31\u4f1a\u6210\u4e3a\u4e00\u79cd\u5a01\u80c1\uff0c\u4efb\u4f55\u4f01\u4e1a\u8981\u60f3\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u90fd\u5fc5\u987b\u633a\u8eab\u800c\u51fa\u3002<\/p>\n<p>\u5728\u8d22\u52a1\u4e0a\uff0c\u5e94\u5bf9\u8fd9\u79cd\u5a01\u80c1\u7684\u529e\u6cd5\u53ef\u80fd\u5305\u62ec\uff1a\u7ef4\u6301\u4e00\u4e2a\u7279\u522b\u5e94\u6025\u57fa\u91d1\uff0c\u7528\u4e8e\u5e94\u5bf9\u65b0\u7684\u548c\u7a81\u5982\u5176\u6765\u7684\u7ade\u4e89\uff1b\u7f16\u5236\u9884\u7b97\uff0c\u7528\u4e8e\u6536\u8d2d\u65b0\u8fdb\u5165\u8005\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u7136\u540e\u5c06\u5176\u53d1\u5c55\u58ee\u5927\u5e76\u4e0e\u4e3b\u8425\u4e1a\u52a1\u5408\u5e76\uff1b\u6216\u76f4\u63a5\u63d0\u51fa\u6dd8\u6c70\u65b0\u8fdb\u5165\u8005\u3002<\/p>\n<p>\u5728\u8fd0\u8425\u65b9\u9762\uff0c\u4f01\u4e1a\u53ef\u80fd\u9700\u8981\u5f00\u53d1\u4e0e\u65b0\u8fdb\u5165\u8005\u4ea7\u54c1\u7c7b\u4f3c\u7684\u529f\u80fd\u548c\/\u6216\u5b9a\u4ef7\u3002 \u8fd9\u53ef\u80fd\u6d89\u53ca\u5408\u6cd5\u6316\u8d70\u5458\u5de5\u3001\u590d\u5236\u67d0\u4e9b\u65b9\u9762\u4ee5\u8fbe\u5230\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\uff08\u5c31\u975e\u4e13\u5229\u529f\u80fd\u800c\u8a00\uff09\uff0c\u7136\u540e\u8bd5\u56fe\u6539\u8fdb\u5b83\uff0c\u4f7f\u5176\u8d85\u8fc7\u65b0\u8fdb\u5165\u8005\u6240\u80fd\u63d0\u4f9b\u7684\uff0c\u7b49\u7b49\u3002<\/p>\n<p><b>3.\u66ff\u4ee3\u4ea7\u54c1\/\u670d\u52a1\u7684\u5a01\u80c1<\/b><\/p>\n<p>\u66ff\u4ee3\u4ea7\u54c1\u53ef\u80fd\u662f\u4e00\u79cd\u4e0d\u9700\u8981\u5c5e\u4e8e\u540c\u4e00\u4ea7\u54c1\u7cfb\u5217\uff0c\u4f46\u4f1a\u4fb5\u8680\u4f01\u4e1a\u73b0\u6709\u5e02\u573a\u9700\u6c42\u7684\u4ea7\u54c1\u3002 \u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u5c31\u662f 2007 \u5e74 iPhone \u7684\u63a8\u51fa\u4ee5\u53ca\u968f\u540e\u8bfa\u57fa\u4e9a\u548c\u9ed1\u8393\u7684\u8870\u843d\u3002 iPhone \u4e0e\u8bfa\u57fa\u4e9a\u548c\u9ed1\u8393\u7684\u529f\u80fd\u624b\u673a\u4ea7\u54c1\u7ebf\u4e0d\u540c\uff0c\u5b83\u53ea\u662f\u4e00\u4e2a\u66f4\u597d\u7684\u4ea7\u54c1\u7ebf\uff0c\u81ea\u6210\u4e00\u6d3e\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f\u672c\u4e16\u7eaa\u521d MP3 \u64ad\u653e\u5668\u53d6\u4ee3\u4e86\u6574\u4e2a CD \u5e02\u573a\u3002<\/p>\n<p><b>4.\u6765\u81ea\u5ba2\u6237\u8bae\u4ef7\u80fd\u529b\u7684\u5a01\u80c1<\/b><\/p>\n<p>\u73b0\u6709\u5ba2\u6237\u7684\u8bae\u4ef7\u80fd\u529b\u8868\u660e\uff0c\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u5177\u6709\u72ec\u7279\u6027\u548c\u9700\u6c42\u3002 \u4ea7\u54c1\u8d8a\u72ec\u7279\uff0c\u5ba2\u6237\u7684\u8bae\u4ef7\u80fd\u529b\u5c31\u8d8a\u4f4e\u3002 \u6216\u8005\uff0c\u5982\u679c\u4ea7\u54c1\u6ca1\u6709\u9500\u552e\u4f18\u52bf\uff0c\u90a3\u4e48\u7ade\u4e89\u5c31\u4f1a\u5438\u5f15\u66f4\u591a\u7684\u5ba2\u6237\u548c\u4e70\u5bb6\uff0c\u73b0\u6709\u5ba2\u6237\u53ef\u4ee5\u8ba8\u4ef7\u8fd8\u4ef7\u4ee5\u6362\u53d6\u8d2d\u4e70\u3002 \u5982\u679c\u9700\u6c42\u5f97\u4e0d\u5230\u6ee1\u8db3\uff0c\u5ba2\u6237\u5c31\u4f1a\u8f6c\u5411\u5176\u4ed6\u5ba2\u6237\u6216\u66ff\u4ee3\u4ea7\u54c1\u3002<\/p>\n<p><b>5.\u6765\u81ea\u4f9b\u5e94\u5546\u8bae\u4ef7\u80fd\u529b\u7684\u5a01\u80c1<\/b><\/p>\n<p>\u4f9b\u5e94\u5546\u7684\u8bae\u4ef7\u80fd\u529b\u6765\u81ea\u4e8e\u4ed6\u4eec\u5411\u4f01\u4e1a\u4f9b\u5e94\u7684\u4ea7\u54c1\/\u539f\u6750\u6599\u7684\u72ec\u7279\u6027\u3002 \u5982\u679c\u4f9b\u5e94\u5546\u7684\u5e02\u573a\u5f88\u5c0f\uff0c\u800c\u6240\u4f9b\u5e94\u7684\u7269\u54c1\u9700\u6c42\u91cf\u5f88\u5927\uff0c\u90a3\u4e48\u4e0e\u8d2d\u4e70\u5176\u4f9b\u5e94\u54c1\u7684\u4f01\u4e1a\u76f8\u6bd4\uff0c\u8fd9\u6837\u7684\u4f9b\u5e94\u5546\u5c31\u4f1a\u6709\u5f88\u9ad8\u7684\u8bae\u4ef7\u80fd\u529b\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u679c\u4f9b\u5e94\u5546\u5e02\u573a\u51fa\u73b0\u4e86\u65b0\u7684\u8fdb\u5165\u8005\u6216\u65b0\u7684\u7ade\u4e89\u8005\uff0c\u6216\u8005\u51fa\u73b0\u4e86\u66ff\u4ee3\u4ea7\u54c1\u7684\u8fdb\u5165&#8211;\u8fd9\u4e9b\u5a01\u80c1\u540c\u6837\u4f1a\u5a01\u80c1\u5230\u4efb\u4f55\u4f01\u4e1a\uff0c\u90a3\u4e48\u4ed6\u4eec\u5bf9\u4efb\u4f55\u5ba2\u6237\uff08\u4f01\u4e1a\uff09\u7684\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u5c31\u4f1a\u4e0b\u964d\u3002<\/p>\n<p>\u4f9b\u5e94\u5546\u591a\u6837\u5316\u662f\u5e94\u5bf9\u4f9b\u5e94\u5546\u8bae\u4ef7\u80fd\u529b\u5a01\u80c1\u7684\u597d\u529e\u6cd5\u3002 \u5bf9\u4e8e\u975e\u5e38\u5c0f\u4f17\u7684\u4f9b\u5e94\u5546\uff0c\u4f01\u4e1a\u53ef\u4ee5\u9009\u62e9\u901a\u8fc7\u6536\u8d2d\u4f9b\u5e94\u5546\u6216\u4ece\u5934\u5f00\u59cb\u5efa\u7acb\u81ea\u5df1\u7684\u4f9b\u5e94\u7ebf\u3002<\/p>\n<h2 id=\"toc_Porters_5_Forces_Framework\" class=\"\" style=\"--fontsize: 36; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"36\" data-lineheight=\"46.8px\">\u6ce2\u7279\u4e94\u529b\u6846\u67b6\u5206\u6790<\/h2>\n<p>\u8fc8\u514b\u5c14-\u6ce2\u7279\uff08Michael E. Porter\uff09\u63d0\u51fa\u7684\u6ce2\u7279\u4e94\u529b\u6846\u67b6\u662f\u4e00\u79cd\u6218\u7565\u5206\u6790\u5de5\u5177\uff0c\u7528\u4e8e\u8bc4\u4f30\u884c\u4e1a\u6216\u5e02\u573a\u5185\u7684\u7ade\u4e89\u529b\u91cf\u3002 \u8fd9\u4e00\u6846\u67b6\u6709\u52a9\u4e8e\u4f01\u4e1a\u548c\u7ec4\u7ec7\u4e86\u89e3\u7ade\u4e89\u6001\u52bf\uff0c\u5e76\u5c31\u6218\u7565\u548c\u8d44\u6e90\u5206\u914d\u505a\u51fa\u660e\u667a\u51b3\u7b56\u3002 \u8fd9\u4e94\u79cd\u529b\u91cf\u662f<\/p>\n<ul>\n<li><b>\u65b0\u8fdb\u5165\u8005\u7684\u5a01\u80c1\uff1a<\/b>\u8be5\u56e0\u7d20\u8bc4\u4f30\u6f5c\u5728\u7ade\u4e89\u8005\u8fdb\u5165\u8be5\u884c\u4e1a\u7684\u969c\u788d\u3002 \u9ad8\u8fdb\u5165\u58c1\u5792\uff0c\u5982\u89c4\u6a21\u7ecf\u6d4e\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u653f\u5e9c\u6cd5\u89c4\uff0c\u4f1a\u4f7f\u65b0\u53c2\u4e0e\u8005\u96be\u4ee5\u53c2\u4e0e\u7ade\u4e89\u3002 \u76f8\u53cd\uff0c\u4f4e\u95e8\u69db\u53ef\u4ee5\u5438\u5f15\u65b0\u7684\u8fdb\u5165\u8005\uff0c\u52a0\u5267\u7ade\u4e89\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u4f9b\u5e94\u5546\u7684\u8bae\u4ef7\u80fd\u529b\uff1a<\/b>\u5f53\u4f9b\u5e94\u5546\u53ef\u4ee5\u5411\u5ba2\u6237\u89c4\u5b9a\u6761\u6b3e\u3001\u4ef7\u683c\u6216\u4f9b\u5e94\u6c34\u5e73\u65f6\uff0c\u4ed6\u4eec\u5c31\u62e5\u6709\u4e86\u6743\u529b\u3002 \u5f53\u4f9b\u5e94\u5546\u6570\u91cf\u5f88\u5c11\uff0c\u6216\u8005\u5f53\u4f9b\u5e94\u5546\u63d0\u4f9b\u72ec\u7279\u6216\u5173\u952e\u7684\u6295\u5165\u65f6\uff0c\u8fd9\u79cd\u529b\u91cf\u5c31\u4f1a\u5f88\u5f3a\u5927\u3002 \u5f53\u4f9b\u5e94\u5546\u4f17\u591a\u4e14\u5176\u4ea7\u54c1\u5bb9\u6613\u88ab\u66ff\u4ee3\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u4f9b\u5e94\u5546\u529b\u91cf\u8584\u5f31\u7684\u60c5\u51b5\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u4e70\u5bb6\u7684\u8bae\u4ef7\u80fd\u529b\uff1a<\/b>\u5f53\u4e70\u65b9\u53ef\u4ee5\u5411\u5176\u8d2d\u4e70\u7684\u516c\u53f8\u8981\u6c42\u66f4\u4f4e\u7684\u4ef7\u683c\u3001\u66f4\u597d\u7684\u8d28\u91cf\u6216\u66f4\u4f18\u60e0\u7684\u6761\u4ef6\u65f6\uff0c\u4ed6\u4eec\u5c31\u62e5\u6709\u4e86\u6743\u529b\u3002 \u5f53\u4e70\u65b9\u6570\u91cf\u5f88\u5c11\u6216\u5176\u91c7\u8d2d\u91cf\u5360\u4f9b\u5e94\u5546\u6536\u5165\u7684\u5f88\u5927\u4e00\u90e8\u5206\u65f6\uff0c\u4e70\u65b9\u529b\u91cf\u5c31\u4f1a\u5f88\u5f3a\u3002 \u4e0e\u6b64\u76f8\u53cd\uff0c\u5ba2\u6237\u7fa4\u5206\u6563\u6216\u4e70\u65b9\u9762\u4e34\u9ad8\u8f6c\u6362\u6210\u672c\u65f6\uff0c\u5c31\u4f1a\u5bfc\u81f4\u4e70\u65b9\u529b\u91cf\u8584\u5f31\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u66ff\u4ee3\u54c1\u5a01\u80c1\uff1a <\/b>\u66ff\u4ee3\u54c1\u5a01\u80c1\uff1a\u8fd9\u4e00\u56e0\u7d20\u8bc4\u4f30\u662f\u5426\u6709\u66ff\u4ee3\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002 \u66ff\u4ee3\u54c1\u8d8a\u591a\uff0c\u5bf9\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5a01\u80c1\u5c31\u8d8a\u5927\u3002 \u66ff\u4ee3\u54c1\u6709\u9650\u7684\u884c\u4e1a\u5b9a\u4ef7\u80fd\u529b\u8f83\u5f3a\uff0c\u4e0d\u6613\u53d7\u5230\u7ade\u4e89\u7684\u5f71\u54cd\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u73b0\u6709\u7ade\u4e89\u8005\u4e4b\u95f4\u7684\u7ade\u4e89\uff1a <\/b>\u8be5\u6307\u6807\u8861\u91cf\u884c\u4e1a\u5185\u73b0\u6709\u7ade\u4e89\u8005\u4e4b\u95f4\u7684\u7ade\u4e89\u5f3a\u5ea6\u3002 \u7ade\u4e89\u52a0\u5267\u7684\u56e0\u7d20\u5305\u62ec\u7ade\u4e89\u5bf9\u624b\u4f17\u591a\u3001\u884c\u4e1a\u589e\u957f\u7f13\u6162\u3001\u56fa\u5b9a\u6210\u672c\u9ad8\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u5dee\u5f02\u5316\u5c0f\u3002 \u6fc0\u70c8\u7684\u7ade\u4e89\u4f1a\u5bfc\u81f4\u4ef7\u683c\u6218\u548c\u76c8\u5229\u80fd\u529b\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5206\u6790\u8fd9\u4e94\u79cd\u529b\u91cf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7ade\u4e89\u683c\u5c40\uff0c\u5e76\u5236\u5b9a\u6218\u7565\u6765\u51cf\u8f7b\u5a01\u80c1\u548c\u5229\u7528\u673a\u9047\u3002 \u4e86\u89e3\u8fd9\u4e9b\u529b\u91cf\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u505a\u51fa\u4e0e\u5b9a\u4ef7\u3001\u8425\u9500\u3001\u4ea7\u54c1\u5f00\u53d1\u4ee5\u53ca\u4f01\u4e1a\u6218\u7565\u5176\u4ed6\u65b9\u9762\u76f8\u5173\u7684\u51b3\u7b56\u3002<\/p>\n<h2 id=\"toc_Benefits_of_Applying_Porters_5_Forces_for_Enterprise\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5728\u4f01\u4e1a\u89c4\u5212\u4e2d\u5e94\u7528\u6ce2\u7279\u4e94\u529b\u7406\u8bba\u7684\u76ca\u5904<\/h2>\n<p><strong><b>1.\u6539\u8fdb\u5916\u90e8\u5a01\u80c1\u7ba1\u7406<\/b> <\/strong><\/p>\n<p>\u6ce2\u7279\u4e94\u529b\u662f\u4efb\u4f55\u4f01\u4e1a\u7ba1\u7406\u56e2\u961f\u7814\u7a76\u3001\u5206\u6790\u548c\u53d1\u73b0\u5916\u90e8\u5a01\u80c1\u7684\u91cd\u8981\u5de5\u5177\u3002 \u4e86\u89e3\u5a01\u80c1\u548c\u6f5c\u5728\u5a01\u80c1\u662f\u89c4\u5212\u7ba1\u7406\u8fd9\u4e9b\u5a01\u80c1\u7684\u6b65\u9aa4\u7684\u7b2c\u4e00\u6b65\uff0c\u4e5f\u662f\u786e\u4fdd\u53d1\u5c55\u8ba1\u5212\u4e0d\u56e0\u5a01\u80c1\u7684\u5b58\u5728\u6216\u51fa\u73b0\u800c\u53d7\u963b\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n<p><b>2.\u4e3a\u6536\u8d2d\u548c\u517c\u5e76\u63d0\u4f9b\u6307\u5bfc<\/b><\/p>\n<ul>\n<li><b>\u5408\u5e76\uff1a<\/b>\u5728\u53e4\u4ee3\u548c\u4e2d\u4e16\u7eaa\uff0c\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u7ecf\u5e38\u53d1\u751f\u8054\u59fb\uff0c\u4ed6\u4eec\u5e0c\u671b\u901a\u8fc7\u8054\u5408\u6765\u7ba1\u7406\u5a01\u80c1\uff0c\u56e0\u4e3a\u4ed6\u4eec\u9700\u8981\u8054\u5408\u8d77\u6765\u5bf9\u4ed8\u66f4\u5927\u7684\u7b2c\u4e09\u4e2a\u5bf9\u624b\u3002 \u53e6\u4e00\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u7ed3\u675f\u7ade\u4e89\uff0c\u5171\u540c\u505a\u5927\u3002<\/li>\n<\/ul>\n<p style=\"padding-left: 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40px;\">\u6536\u8d2d\u662f\u4e00\u79cd\u5f88\u597d\u7684\u5a01\u80c1\u7ba1\u7406\u5de5\u5177\uff0c\u53ef\u4ee5\u51cf\u5c11\u7ade\u4e89\uff0c\u8d62\u5f97\u5e02\u573a\u4efd\u989d\u3002 \u7136\u800c\uff0c\u6536\u8d2d\u4e5f\u53ef\u80fd\u5bfc\u81f4\u6d41\u52a8\u8d44\u91d1\u548c\/\u6216\u6240\u6709\u8005\u5728\u516c\u53f8\u4e2d\u7684\u80a1\u4efd\u51cf\u5c11\uff0c\u5982\u679c\u7ba1\u7406\u4e0d\u5f53\uff0c\u8fd9\u53cd\u8fc7\u6765\u53c8\u53ef\u80fd\u4f7f\u516c\u53f8\u9762\u4e34\u65b0\u7684\u5a01\u80c1\u3002<\/p>\n<p>2007 \u5e74\u82cf\u683c\u5170\u7687\u5bb6\u94f6\u884c\uff08RBS\uff09\u4ee5 170 \u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u5168\u73b0\u91d1\u6536\u8d2d\u8377\u5170\u94f6\u884c\uff08ABN 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