{"id":71042,"date":"2023-07-26T07:11:47","date_gmt":"2023-07-26T11:11:47","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%9e%8b%e7%94%bb%e5%b8%83%e5%ae%9a%e4%b9%89\/"},"modified":"2024-01-30T01:51:50","modified_gmt":"2024-01-30T05:51:50","slug":"%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%9e%8b%e7%94%bb%e5%b8%83%e5%ae%9a%e4%b9%89","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%9e%8b%e7%94%bb%e5%b8%83%e5%ae%9a%e4%b9%89\/","title":{"rendered":"\u4ec0\u4e48\u662f &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\uff1f \u5b9a\u4e49\u3001\u793a\u4f8b\u3001\u6e20\u9053\u548c\u4e3b\u8981\u8d44\u6e90"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_a_Business_Model_Canvas\">\u4ec0\u4e48\u662f \u201c\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u201d\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Business_Model_Canvas_Explained\">9 \u4e2a\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u8303\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Business_Model_Canvas_Examples\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u91ca\u4e49<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Business_Model_Canvas_Channels\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u6e20\u9053<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Key_Resources_of_Business_Model_Canvas\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u5173\u952e\u8d44\u6e90<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u7ed3\u8bba<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">\u4f7f\u7528 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u5df2\u6210\u4e3a\u7eb8\u4e0a\u8c08\u5175\u7684\u6700\u4f73\u66ff\u4ee3\u65b9\u6cd5\u4e4b\u4e00\u3002 \u8fd9\u4e9b\u677f\u5757\u4f7f\u521b\u5efa\u548c\u89e3\u91ca\u4e1a\u52a1\u8ba1\u5212\u6216\u5e02\u573a\u6218\u7565\u6210\u4e3a\u4e00\u9879\u534f\u4f5c\u52aa\u529b\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u521b\u5efa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u6587\u5c06\u5b9a\u4e49\u4ec0\u4e48\u662f &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\uff0c\u8ba8\u8bba\u5b83\u7684\u5404\u79cd\u4f18\u52bf\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u4eec\uff0c\u5e76\u5e26\u60a8\u4e86\u89e3\u6211\u4eec\u81ea\u5df1\u7684 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\u3002 \u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u6211\u4eec\u7684\u5176\u4ed6\u6a21\u677f\u5b9a\u4e49\uff0c\u53ef\u4ee5\u67e5\u770b\u6211\u4eec\u7684\u4ee5\u4e0b\u6307\u5357  <\/span><a href=\"https:\/\/ideascale.com\/blog\/kanban-definition\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u770b\u677f<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ideascale.com\/blog\/customer-journey-map-definition\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u5ba2\u6237\u65c5\u7a0b\u56fe<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u548c <\/span><span style=\"font-weight: 400;\">SWOT<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"toc_What_is_a_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u7ec4\u7ec7\u5de5\u5177\uff0c\u6709\u52a9\u4e8e\u5c06\u6f5c\u5728\u5546\u4e1a\u6a21\u5f0f\u7684\u53d1\u5c55\u5f62\u8c61\u5316\u3002 \u5b83\u63cf\u8ff0\u4e86\u6210\u529f\u5c06\u4f01\u4e1a\u63a8\u5411\u5e02\u573a\u6240\u9700\u7684\u8981\u7d20\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u7684\u6700\u7ec8\u76ee\u7684\u662f\u66f4\u597d\u5730\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u7fa4\u3001\u5982\u4f55\u83b7\u53d6\u5229\u6da6\u4ee5\u53ca\u5982\u4f55\u63d0\u4f9b\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\u3002 \u8fd9\u4e9b\u662f\u4f7f\u7528 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u7684\u4e00\u4e9b\u5173\u952e\u8981\u7d20\uff0c\u5fc5\u987b\u5bf9\u5176\u8fdb\u884c\u5b9a\u4e49\uff0c\u624d\u80fd\u5b9e\u73b0\u6210\u529f\u7684\u5e02\u573a\u63a8\u5e7f\u6218\u7565\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57951 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png\" alt=\"\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\" width=\"800\" height=\"411\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27411%27%20viewBox%3D%270%200%20800%20411%27%3E%3Crect%20width%3D%27800%27%20height%3D%27411%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-200x103.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-300x154.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-400x206.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-600x308.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-768x395.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1024x526.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1200x617.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1536x789.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u662f\u8bb0\u5f55\u5546\u4e1a\u8ba1\u5212\u7684\u4f20\u7edf\u65b9\u6cd5\u7684\u6709\u6548\u66ff\u4ee3\u54c1\uff0c\u4f20\u7edf\u65b9\u6cd5\u901a\u5e38\u662f\u4ee5\u957f\u8fbe\u591a\u9875\u7684\u6587\u4ef6\u5f62\u5f0f\u5448\u73b0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u6a21\u677f\u4f7f\u5546\u4e1a\u8ba1\u5212\u4e66\u7684\u6838\u5fc3\u8981\u7d20\u66f4\u52a0\u901a\u4fd7\u6613\u61c2\uff0c\u540c\u65f6\u63d0\u4f9b\u4e86\u8fd9\u4e9b\u4fe1\u606f\u7684\u5feb\u901f\u53ef\u89c6\u5316\u3002 \u901a\u8fc7\u5728\u7ebf\u767d\u677f\u4f7f\u7528\u65f6\uff0c\u5982  <\/span><a href=\"https:\/\/ideascale.com\/zh-hans\/%e7%99%bd%e6%9d%bf\/\"><br \/>\n  <span style=\"font-weight: 400;\">IdeaScale \u767d\u677f<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u5b83\u8fd8\u80fd\u5728\u8fd9\u4e9b\u9879\u76ee\u4e0a\u8fdb\u884c\u534f\u4f5c\uff0c\u4ece\u800c\u4f7f\u7ed3\u679c\u66f4\u52a0\u51c6\u786e\u548c\u77e5\u60c5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7531\u4e5d\u4e2a\u6784\u4ef6\u7ec4\u6210\uff0c\u6bcf\u4e2a\u6784\u4ef6\u4ee3\u8868\u4f01\u4e1a\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\uff1a<\/span><\/p>\n<ul>\n<li><b>\u5ba2\u6237\u7ec6\u5206\uff1a<\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u4f01\u4e1a\u8981\u670d\u52a1\u7684\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u6216\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ef7\u503c\u4e3b\u5f20\uff1a<\/b><span style=\"font-weight: 400;\">\u63cf\u8ff0\u4f01\u4e1a\u4e3a\u76ee\u6807\u5ba2\u6237\u63d0\u4f9b\u7684\u72ec\u7279\u4ef7\u503c\u6216\u5229\u76ca\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6e20\u9053\uff1a<\/b><span style=\"font-weight: 400;\">\u89e3\u91ca\u7528\u4e8e\u63a5\u89e6\u5ba2\u6237\u548c\u4e0e\u5ba2\u6237\u4e92\u52a8\u4ee5\u5b9e\u73b0\u4ef7\u503c\u4e3b\u5f20\u7684\u65b9\u6cd5\u548c\u6e20\u9053\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u5173\u7cfb\uff1a<\/b><span style=\"font-weight: 400;\">\u6982\u8ff0\u4f01\u4e1a\u4e0e\u5ba2\u6237\u5efa\u7acb\u548c\u4fdd\u6301\u7684\u5173\u7cfb\u548c\u4e92\u52a8\u7c7b\u578b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6536\u5165\u6d41\uff1a <\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u6536\u5165\u6765\u6e90\u4ee5\u53ca\u4f01\u4e1a\u8ba1\u5212\u5982\u4f55\u4ece\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u6536\u5165\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u5217\u51fa\u4f01\u4e1a\u8fd0\u8425\u6240\u9700\u7684\u91cd\u8981\u8d44\u4ea7\u3001\u6280\u80fd\u548c\u8d44\u6e90\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u6d3b\u52a8\uff1a<\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u4f01\u4e1a\u5fc5\u987b\u6267\u884c\u7684\u5173\u952e\u4efb\u52a1\u548c\u884c\u52a8\uff0c\u4ee5\u5b9e\u73b0\u5176\u4ef7\u503c\u4e3b\u5f20\u5e76\u521b\u9020\u6536\u5165\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\uff1a<\/b><span style=\"font-weight: 400;\">\u63cf\u8ff0\u4f01\u4e1a\u4e3a\u52a0\u5f3a\u5176\u4e1a\u52a1\u6a21\u5f0f\u800c\u4e0e\u4e4b\u5408\u4f5c\u7684\u4efb\u4f55\u5916\u90e8\u5b9e\u4f53\u6216\u7ec4\u7ec7\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6210\u672c\u7ed3\u6784\uff1a<\/b><span style=\"font-weight: 400;\">\u8be6\u7ec6\u8bf4\u660e\u4f01\u4e1a\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u6210\u672c\u548c\u8d39\u7528\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"toc_Business_Model_Canvas_Explained\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">9 \u4e2a\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u8303\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u5b8c\u5168\u7406\u89e3\u4e86\u4e3a\u4ec0\u4e48\u8981\u4f7f\u7528 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\uff0c\u5c31\u8be5\u6df1\u5165\u7814\u7a76\u6bcf\u4e2a\u6b65\u9aa4\u80cc\u540e\u7684\u65b9\u6cd5\u8bba\u4e86\u3002 \u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u5982\u4f55\u6b63\u786e\u5730  <\/span><span style=\"font-weight: 400;\">\u8fd0\u7b79\u5e37\u5e44<\/span><span style=\"font-weight: 400;\">\u5728 <\/span><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">1.\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898<\/b><span style=\"font-weight: 400;\">&#8220;\u60a8\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u5173\u952e\u5408\u4f5c\u4f19\u4f34\u662f\u4ec0\u4e48\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e2a\u95ee\u9898\u63a2\u7a76\u7684\u662f\uff0c\u4e3a\u4e86\u5728\u7ade\u4e89\u4e2d\u83b7\u5f97\u4f18\u52bf\uff0c\u60a8\u7684\u4f01\u4e1a\u53ef\u80fd\u4e0e\u54ea\u4e9b\u6218\u7565\u4f19\u4f34\u7ed3\u76df\u3002 \u8fd9\u53ef\u80fd\u662f\u67d0\u4e9b\u4eba\u3001\u5176\u4ed6\u516c\u53f8\u6216\u4efb\u4f55\u7c7b\u578b\u7684\u5408\u4f5c\u5173\u7cfb\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5236\u5b9a\u5546\u4e1a\u8ba1\u5212\u65f6\uff0c\u8003\u8651\u5408\u4f5c\u5173\u7cfb\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u6700\u7ec8\u4e0d\u4ec5\u4f1a\u6d3e\u4e0a\u7528\u573a\uff0c\u800c\u4e14\u5bf9\u4e8e\u4f01\u4e1a\u7684\u53d1\u5c55\u548c\u5ba3\u4f20\u4e5f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002 \u5b83\u4eec\u8fd8\u53ef\u4ee5\u4f5c\u4e3a\u65e9\u671f\u4f18\u52bf\uff0c\u63a8\u52a8\u5c0f\u4f01\u4e1a\u4ee5\u6307\u6570\u7ea7\u7684\u901f\u5ea6\u5411\u524d\u53d1\u5c55\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">2.\u5173\u952e\u8d44\u6e90<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898  <\/b><span style=\"font-weight: 400;\">\u9700\u8981\u54ea\u4e9b\u8d44\u6e90\u6765\u5b9e\u73b0\u4f60\u7684\u60f3\u6cd5\uff1f \u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u4e9b\u8d44\u6e90\uff0c\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u6765\u83b7\u53d6\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8d44\u6e90\u662f\u4f01\u4e1a\u5185\u90e8\u53d8\u9769\u7684\u6700\u5927\u9a71\u52a8\u529b\u4e4b\u4e00\uff0c\u8ba4\u8bc6\u5230\u81ea\u5df1\u62e5\u6709\u54ea\u4e9b\u8d44\u6e90\u548c\u9700\u8981\u54ea\u4e9b\u8d44\u6e90\u975e\u5e38\u91cd\u8981\u3002 \u901a\u8fc7\u601d\u8003\u521b\u5efa\u4f01\u4e1a\u6240\u9700\u7684\u8d44\u6e90\uff0c\u4f60\u5c31\u4f1a\u5207\u5207\u5b9e\u5b9e\u5730\u628a\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u4f01\u4e1a\u8d77\u6b65\u6240\u9700\u7684\u6b65\u9aa4\u4e0a\u3002 \u8d44\u6e90\u76f4\u63a5\u53c2\u4e0e\u5176\u4e2d\uff0c\u5e76\u5c06\u5f71\u54cd\u60a8\u5982\u4f55\u6218\u7565\u6027\u5730\u5236\u5b9a\u8ba1\u5212\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">3.\u4e3b\u8981\u6d3b\u52a8<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898 <\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u4f01\u4e1a\u5c06\u4e3a\u5ba2\u6237\u5e26\u6765\u54ea\u4e9b\u6d3b\u52a8\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5b9e\u9645\u4e0a\u5c31\u662f\u8be6\u7ec6\u4ecb\u7ecd\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\/\u670d\u52a1\u3002 \u5728\u8003\u8651\u4f01\u4e1a\u80fd\u591f\u652f\u6301\u6216\u6539\u5584\u54ea\u4e9b\u6d3b\u52a8\u65f6\uff0c\u60a8\u5fc5\u7136\u4f1a\u8003\u8651\u5ba2\u6237\u7684\u65c5\u7a0b\u4ee5\u53ca\u4ed6\u4eec\u4f5c\u4e3a\u7528\u6237\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7528\u6237\u4e0e\u4e4b\u4e92\u52a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u5c06\u662f\u6574\u4e2a\u4e1a\u52a1\u7684\u9a71\u52a8\u529b\uff0c\u56e0\u6b64\u5fc5\u987b\u5bf9\u4ea7\u54c1\/\u670d\u52a1\u7684\u5185\u5bb9\u4ee5\u53ca\u7528\u6237\u7684\u5177\u4f53\u4f7f\u7528\u65b9\u5f0f\u6709\u4e00\u4e2a\u624e\u5b9e\u7684\u4e86\u89e3\u3002 \u8003\u8651\u4ea7\u54c1\/\u670d\u52a1\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u4e5f\u5e94\u8003\u8651\u4f5c\u4e3a\u4e1a\u52a1\u5ef6\u4f38\u7684\u6d3b\u52a8\u3002 \u8fd9\u4e9b\u53ef\u80fd\u662f\u5207\u8eab\u884c\u52a8\uff0c\u4e5f\u53ef\u80fd\u662f\u4e0e\u5176\u4ed6\u4f01\u4e1a\u5408\u4f5c\u5f00\u5c55\u7684\u884c\u52a8\u3002 \u6240\u6709\u8fd9\u4e9b\u60c5\u51b5\u90fd\u662f\u60a8\u7684\u4f01\u4e1a\u5982\u4f55\u4fc3\u8fdb\u548c\u6539\u5584\u5176\u4ed6\u6d3b\u52a8\u7684\u4f8b\u5b50\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57953 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png\" alt=\"\u5b9a\u4e49\u89e3\u51b3\u65b9\u6848 \"\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\" width=\"800\" height=\"411\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27411%27%20viewBox%3D%270%200%20800%20411%27%3E%3Crect%20width%3D%27800%27%20height%3D%27411%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-200x103.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-300x154.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-400x206.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-600x308.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-768x395.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1024x526.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1200x617.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1536x789.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">4.\u5173\u952e\u547d\u9898<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898  <\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u662f\u4ec0\u4e48\uff1f \u4f60\u80fd\u4e3a\u5ba2\u6237\u7684\u751f\u6d3b\u5e26\u6765\u4ec0\u4e48\uff1f \u5982\u4f55\u8ba9\u4ed6\u4eec\u7684\u751f\u6d3b\/\u5de5\u4f5c\u66f4\u8f7b\u677e\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ef7\u503c\u4e3b\u5f20\u5e94\u8be5\u662f\u6574\u4e2a\u5546\u4e1a\u6a21\u5f0f\u4e2d\u6700\u5145\u5b9e\u7684\u7ec6\u8282\u4e4b\u4e00\uff0c\u56e0\u4e3a\u5b83\u662f\u521b\u5efa\u4f01\u4e1a\u7684\u6838\u5fc3\u539f\u56e0\u3002 \u5982\u679c\u6ca1\u6709\u4ef7\u503c\u4e3b\u5f20\uff0c\u4f01\u4e1a\u80cc\u540e\u5c31\u6ca1\u6709\u610f\u4e49\uff0c\u5ba2\u6237\u4e5f\u4e0d\u4f1a\u89c9\u5f97\u4ed6\u4eec\u80fd\u8ba4\u540c\u5e76\u5fe0\u8bda\u4e8e\u4f60\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ef7\u503c\u4e3b\u5f20\u5e94\u8be5\u662f\u65e2\u6709\u9700\u6c42\u53c8\u72ec\u4e00\u65e0\u4e8c\u7684\u3002 \u5b83\u4e0d\u4e00\u5b9a\u662f\u4e00\u4e2a\u5b8c\u5168\u72ec\u7279\u7684\u60f3\u6cd5\uff0c\u4f46\u4e00\u5b9a\u8981\u6709\u67d0\u79cd\u51b3\u5b9a\u6027\u7684\u7279\u5f81\uff0c\u4f7f\u5176\u8131\u9896\u800c\u51fa\u3002 \u8fd9\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4f7f\u7528\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u800c\u4e0d\u662f\u5176\u4ed6\u4ea7\u54c1\/\u670d\u52a1\u7684\u7406\u7531\u3002 \u9274\u4e8e\u6574\u4e2a\u5546\u4e1a\u6a21\u5f0f\u7684\u91cd\u8981\u6027\u548c\u6838\u5fc3\u5730\u4f4d\uff0c\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u5e94\u6210\u4e3a\u6a21\u677f\u4e2d\u63cf\u8ff0\u6027\u6700\u5f3a\u3001\u4f18\u5148\u7ea7\u6700\u9ad8\u7684\u90e8\u5206\u4e4b\u4e00\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">5.\u5ba2\u6237\u5173\u7cfb<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898<\/b><span style=\"font-weight: 400;\"> \u5982\u4f55\u7ba1\u7406\u4e0e\u73b0\u6709\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u4e92\u52a8\uff1f \u5982\u4f55\u5411\u4ed6\u4eec\u4f20\u8fbe\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5efa\u7acb\u548c\u7ef4\u62a4\u5ba2\u6237\u5173\u7cfb\u662f\u6210\u529f\u5546\u4e1a\u8ba1\u5212\u7684\u5173\u952e\uff0c\u63d0\u524d\u8003\u8651\u8fd9\u4e9b\u4e92\u52a8\u5bf9\u4f20\u8fbe\u56e2\u961f\u76ee\u6807\u548c\u671f\u671b\u5927\u6709\u5e2e\u52a9\u3002 \u4eba\u4eec\u5f88\u5bb9\u6613\u8ba4\u4e3a\u5ba2\u6237\u4e92\u52a8\u4f1a\u81ea\u7136\u800c\u7136\u5730\u53d1\u751f\uff0c\u4f46\u5c24\u5176\u662f\u5728\u521b\u4e1a\u521d\u671f\uff0c\u5fc5\u987b\u5927\u529b\u63a8\u52a8\u8fd9\u4e9b\u4e92\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u8981\u8003\u8651\u5982\u4f55\u8ba9\u81ea\u5df1\u7684\u4ef7\u503c\u4e3b\u5f20\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\u5927\u653e\u5f02\u5f69\u3002 \u60a8\u4f01\u4e1a\u7684\u8fd9\u4e00\u72ec\u7279\u5143\u7d20\u6700\u597d\u80fd\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u5e76\u4e3a\u76ee\u524d\u6b63\u5728\u4f7f\u7528\u60a8\u4ea7\u54c1\/\u670d\u52a1\u7684\u5ba2\u6237\u63d0\u4f9b\u9700\u6c42\u3002 \u91cd\u8981\u7684\u662f\uff0c\u5728\u8ba1\u5212\u4e92\u52a8\u65f6\u8981\u8003\u8651\u5982\u4f55\u63d0\u4f9b\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4ee5\u4fbf\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u7279\u8272\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">6.\u6e20\u9053<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898<\/b><span style=\"font-weight: 400;\"> \u60a8\u6253\u7b97\u5982\u4f55\u63a5\u89e6\u5ba2\u6237\uff1f \u60a8\u5c06\u5229\u7528\u54ea\u4e9b\u4ea4\u6d41\u6e20\u9053\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e00\u70b9\u4e0a\uff0c\u8bf7\u8003\u8651\u60a8\u8ba1\u5212\u901a\u8fc7\u5404\u79cd\u65b9\u5f0f\u4e0e\u5ba2\u6237\u53d6\u5f97\u8054\u7cfb\u3002 \u8fd9\u53ef\u4ee5\u901a\u8fc7\u76f4\u63a5\u63a8\u5e7f\u3001\u53e3\u53e3\u76f8\u4f20\u3001\u535a\u5ba2\u53d1\u5e16\u3001\u5e7f\u544a\u6216\u4efb\u4f55\u5176\u4ed6\u5a92\u4ecb\u6765\u5b9e\u73b0\u3002 \u8fd9\u4e9b\u6e20\u9053\u4f1a\u4e0e\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4ea7\u751f\u4e0d\u540c\u7684\u72ec\u7279\u4e92\u52a8\uff0c\u56e0\u6b64\u5e94\u52a0\u4ee5\u8003\u8651\uff0c\u4ee5\u4f18\u5316\u60a8\u7684\u63a8\u5e7f\u6d3b\u52a8\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">7.\u5ba2\u6237\u7fa4<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898<\/b><span style=\"font-weight: 400;\"> \u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u662f\u4ec0\u4e48\uff1f \u7528\u51e0\u4e2a\u8bcd\u63cf\u8ff0\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u90e8\u5206\u65e8\u5728\u7a81\u51fa\u4f01\u4e1a\u6240\u9488\u5bf9\u7684\u7279\u5b9a\u89d2\u8272\u3002 \u601d\u8003\u76ee\u6807\u53d7\u4f17\u7684\u7279\u5f81\uff0c\u5e76\u5c06\u8fd9\u4e9b\u7ec6\u8282\u5199\u5728\u51e0\u5f20\u7eb8\u6761\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u53ef\u4ee5\u8bf4\u662f &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u4e4b\u4e00\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u4e3b\u8981\u7528\u6237\u5c06\u51b3\u5b9a\u4f60\u7684\u6574\u4e2a\u6218\u7565\u548c\u63a8\u5e7f\u65b9\u6cd5\u3002 \u4ed6\u4eec\u662f\u5546\u4e1a\u8ba1\u5212\u7684\u6700\u7ec8\u76ee\u6807\uff0c\u60a8\u7684\u8bb8\u591a\u529f\u80fd\u6700\u7ec8\u90fd\u5c06\u8fce\u5408\u4ed6\u4eec\u7684\u9700\u6c42\u3002 \u5c06\u6a21\u677f\u7684\u8fd9\u4e00\u90e8\u5206\u4e0e\u4e00\u4e2a  <\/span><a href=\"https:\/\/ideascale.com\/blog\/persona-map-definition\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u89d2\u8272\u5730\u56fe<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u4ee5\u4fbf\u5c3d\u53ef\u80fd\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u4e3b\u8981\u7528\u6237\u3002 <\/span> <\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">8.\u6210\u672c\u7ed3\u6784<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898  <\/b><span style=\"font-weight: 400;\">\u4f60\u4eec\u8ba1\u5212\u5728\u5e02\u573a\u8425\u9500\u548c\u4ea7\u54c1\u5f00\u53d1\u65b9\u9762\u6295\u5165\u591a\u5c11\u8d44\u91d1\uff1f \u60a8\u6253\u7b97\u5bf9\u4ea7\u54c1\/\u670d\u52a1\u6536\u8d39\u5417\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u540e\u4e24\u70b9\u662f\u60a8\u8ba1\u5212\u5982\u4f55\u64cd\u4f5c\u5546\u4e1a\u8ba1\u5212\u4e66\u8d22\u52a1\u7684\u903b\u8f91\u6807\u8bb0\u3002 \u9996\u5148\uff0c\u60a8\u5fc5\u987b\u8003\u8651\u521b\u5efa\u4f01\u4e1a\u7684\u8425\u9500\u3001\u5f00\u53d1\u548c\u5e7f\u544a\u6210\u672c\u3002 \u8fd9\u4e9b\u53ef\u4ee5\u662f\u56fa\u5b9a\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u52a8\u6001\u7684\uff0c\u8fd9\u53d6\u51b3\u4e8e\u60a8\u60f3\u5982\u4f55\u5efa\u7acb\u60a8\u7684\u4e1a\u52a1\u3002 \u5176\u6b21\uff0c\u8003\u8651\u4ea7\u54c1\/\u670d\u52a1\u7684\u5b9a\u4ef7\u7ed3\u6784\u3002 \u4f1a\u662f SaaS \u670d\u52a1\u5417\uff1f \u4eba\u4eec\u4f1a\u4e3a\u6b64\u4ed8\u8d39\u8fd8\u662f\u514d\u8d39\uff1f \u5728\u8003\u8651\u4f01\u4e1a\u7684\u6210\u672c\u7ed3\u6784\u65f6\uff0c\u8fd9\u4e9b\u90fd\u662f\u9700\u8981\u8003\u8651\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">9.\u6536\u5165\u6d41<\/h3>\n<p><b>\u8981\u95ee\u7684\u95ee\u9898<\/b><span style=\"font-weight: 400;\"> \u94b1\u4ece\u54ea\u91cc\u6765\uff1f \u8fd9\u4e9b\u6536\u5165\u6d41\u5c06\u5982\u4f55\u63a8\u52a8\u5229\u6da6\u589e\u957f\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6536\u5165\u6d41\u5b9e\u9645\u4e0a\u5c31\u662f\u4f01\u4e1a\u7684\u76c8\u5229\u65b9\u5f0f\u4ee5\u53ca\u8d44\u91d1\u7684\u5177\u4f53\u6765\u6e90\u3002 \u4e3b\u8981\u5e94\u4ece\u6210\u672c\u7ed3\u6784\uff08\u4ea7\u54c1\/\u670d\u52a1\u7684\u6536\u8d39\u65b9\u5f0f\uff09\u4e2d\u7684\u67d0\u4e00\u70b9\u51fa\u53d1\u3002 \u8003\u8651\u5177\u4f53\u7684\u6210\u672c\u7ed3\u6784\uff0c\u4ee5\u53ca\u6700\u7ec8\u5982\u4f55\u4e3a\u4f01\u4e1a\u5e26\u6765\u5229\u6da6\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-definition\/\">\u4ec0\u4e48\u662f\u7cbe\u76ca\u753b\u5e03\uff1f<\/a><\/b><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u91ca\u4e49<\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u4e94\u70b9\u89e3\u91ca\u4e86 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u5982\u4f55\u9002\u7528\u4e8e\u5404\u79cd\u7c7b\u578b\u7684\u4f01\u4e1a\uff1a<\/span><\/p>\n<p><b>1.\u7535\u5b50\u5546\u52a1\u4e1a\u52a1<\/b><\/p>\n<ul>\n<li><b>\u5ba2\u6237\u7fa4\uff1a<\/b><span style=\"font-weight: 400;\">\u7f51\u4e0a\u8d2d\u7269\u8005\u3001B2B \u4e70\u5bb6\u3001\u6279\u53d1\u5ba2\u6237\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ef7\u503c\u4e3b\u5f20\uff1a <\/b><span style=\"font-weight: 400;\">\u4e30\u5bcc\u7684\u4ea7\u54c1\u9009\u62e9\u3001\u65b9\u4fbf\u5feb\u6377\u7684\u8fd0\u8f93\u3001\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6e20\u9053\uff1a <\/b><span style=\"font-weight: 400;\">\u5229\u7528\u5728\u7ebf\u5e73\u53f0\uff0c\u5305\u62ec\u7f51\u7ad9\u3001\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u5173\u7cfb\uff1a <\/b><span style=\"font-weight: 400;\">\u81ea\u52a9\u670d\u52a1\u3001\u81ea\u52a8\u652f\u6301\u3001\u4e2a\u6027\u5316\u5efa\u8bae\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u6d3b\u52a8<\/b><span style=\"font-weight: 400;\">\u5e93\u5b58\u7ba1\u7406\u3001\u5728\u7ebf\u8425\u9500\u3001\u7f51\u7ad9\u7ef4\u62a4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3001\u4ed3\u5e93\u3001\u914d\u9001\u5408\u4f5c\u4f19\u4f34\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\uff1a<\/b><span style=\"font-weight: 400;\">\u4f9b\u5e94\u5546\u3001\u652f\u4ed8\u5904\u7406\u5546\u548c\u5feb\u9012\u516c\u53f8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6536\u5165\u6d41\uff1a <\/b><span style=\"font-weight: 400;\">\u4ea7\u54c1\u9500\u552e\u3001\u8ba2\u9605\u8d39\u7528\u3001\u5e7f\u544a\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u8f6f\u4ef6\u5373\u670d\u52a1\uff08SaaS\uff09\u516c\u53f8<\/b><\/p>\n<ul>\n<li><b>\u5ba2\u6237\u7fa4\uff1a<\/b><span style=\"font-weight: 400;\">\u5c0f\u578b\u4f01\u4e1a\u3001\u4f01\u4e1a\u3001\u6559\u80b2\u673a\u6784\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ef7\u503c\u4e3b\u5f20\uff1a<\/b><span style=\"font-weight: 400;\">\u53ef\u6269\u5c55\u7684\u4e91\u7aef\u8f6f\u4ef6\u3001\u7ecf\u6d4e\u9ad8\u6548\u7684\u89e3\u51b3\u65b9\u6848\u548c\u5b9a\u671f\u66f4\u65b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6e20\u9053\uff1a<\/b><span style=\"font-weight: 400;\">\u7f51\u7ad9\u3001\u514d\u8d39\u8bd5\u7528\u3001\u9500\u552e\u56e2\u961f\u3001\u5728\u7ebf\u793e\u533a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u5173\u7cfb\uff1a<\/b><span style=\"font-weight: 400;\">\u5728\u7ebf\u652f\u6301\u3001\u5ba2\u6237\u7ecf\u7406\u3001\u77e5\u8bc6\u5e93<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u6d3b\u52a8\uff1a <\/b><span style=\"font-weight: 400;\">\u8f6f\u4ef6\u5f00\u53d1\u3001\u5ba2\u6237\u5165\u804c\u3001\u652f\u6301\u548c\u66f4\u65b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u5f00\u53d1\u56e2\u961f\u3001\u670d\u52a1\u5668\u3001\u5ba2\u6237\u6570\u636e\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\uff1a<\/b><span style=\"font-weight: 400;\">\u4e91\u670d\u52a1\u63d0\u4f9b\u5546\u3001\u96c6\u6210\u5408\u4f5c\u4f19\u4f34\u548c\u7ecf\u9500\u5546\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6536\u5165\u6d41\uff1a <\/b><span style=\"font-weight: 400;\">\u8ba2\u9605\u8d39\u3001\u9ad8\u7ea7\u529f\u80fd\u3001\u54a8\u8be2\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u9910\u996e\u4e1a<\/b><\/p>\n<ul>\n<li><b>\u5ba2\u6237\u7fa4\uff1a<\/b><span style=\"font-weight: 400;\">\u5f53\u5730\u4eba\u3001\u6e38\u5ba2\u3001\u6d3b\u52a8\u7b56\u5212\u4eba\u3001\u9001\u9910\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ef7\u503c\u4e3b\u5f20\uff1a<\/b><span style=\"font-weight: 400;\">\u7f8e\u5473\u4f73\u80b4\u3001\u6e29\u99a8\u6c1b\u56f4\u3001\u7279\u522b\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6e20\u9053\uff1a <\/b><span style=\"font-weight: 400;\">\u5b9e\u4f53\u5e97\u3001\u5728\u7ebf\u9884\u8ba2\u3001\u9001\u9910\u5e94\u7528\u7a0b\u5e8f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u5173\u7cfb\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0a\u95e8\u670d\u52a1\u3001\u9884\u8ba2\u7cfb\u7edf\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u6d3b\u52a8 <\/b><span style=\"font-weight: 400;\">\u98df\u7269\u51c6\u5907\u3001\u5458\u5de5\u57f9\u8bad\u3001\u5e02\u573a\u8425\u9500\u3001\u6d3b\u52a8\u4e3b\u529e\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u53a8\u623f\u8bbe\u5907\u3001\u719f\u7ec3\u53a8\u5e08\u3001\u7528\u9910\u7a7a\u95f4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\uff1a <\/b><span style=\"font-weight: 400;\">\u5f53\u5730\u4f9b\u5e94\u5546\u3001\u98df\u54c1\u914d\u9001\u5e73\u53f0\u548c\u6d3b\u52a8\u7ec4\u7ec7\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6536\u5165\u6765\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u9910\u996e\u9500\u552e\u3001\u6d3b\u52a8\u627f\u529e\u8d39\u3001\u9910\u996e\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u8ba2\u9605\u76d2\u670d\u52a1<\/b><\/p>\n<ul>\n<li><b>\u5ba2\u6237\u7fa4\uff1a<\/b><span style=\"font-weight: 400;\">\u8ba2\u9605\u76d2\u7231\u597d\u8005\u3001\u793c\u54c1\u8d2d\u4e70\u8005\u548c\u5c0f\u4f17\u7231\u597d\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ef7\u503c\u4e3b\u5f20\uff1a<\/b><span style=\"font-weight: 400;\">\u7cbe\u5fc3\u6311\u9009\u3001\u60ca\u559c\u56e0\u7d20\u3001\u4fbf\u5229\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6e20\u9053\uff1a<\/b><span style=\"font-weight: 400;\">\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5f71\u54cd\u8005\u4f19\u4f34\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u5173\u7cfb\uff1a <\/b><span style=\"font-weight: 400;\">\u8ba2\u9605\u7ba1\u7406\u3001\u5b9a\u5236\u9009\u9879\u3001\u53cd\u9988\u56de\u8def\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u6d3b\u52a8\uff1a <\/b><span style=\"font-weight: 400;\">\u4ea7\u54c1\u7b56\u5212\u3001\u5305\u88c5\u3001\u7269\u6d41\u548c\u5ba2\u6237\u652f\u6301\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u4ea7\u54c1\u4f9b\u5e94\u5546\u3001\u8ba2\u8d2d\u7ba1\u7406\u8f6f\u4ef6\u3001\u4ed3\u5e93\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\uff1a <\/b><span style=\"font-weight: 400;\">\u4ea7\u54c1\u4f9b\u5e94\u5546\u3001\u8fd0\u8f93\u516c\u53f8\u3001\u5f71\u54cd\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6536\u5165\u6d41\uff1a <\/b><span style=\"font-weight: 400;\">\u8ba2\u9605\u8d39\u3001\u4e00\u6b21\u6027\u8d2d\u4e70\u3001\u8054\u76df\u8425\u9500\u3002<\/span><\/li>\n<\/ul>\n<p><b>5.\u514d\u8d39\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f<\/b><\/p>\n<ul>\n<li><b>\u5ba2\u6237\u7fa4\uff1a<\/b><span style=\"font-weight: 400;\">\u4f11\u95f2\u7528\u6237\u3001\u9ad8\u7ea7\u7528\u6237\u548c\u4f01\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ef7\u503c\u4e3b\u5f20\uff1a<\/b><span style=\"font-weight: 400;\">\u514d\u8d39\u7684\u57fa\u672c\u529f\u80fd\u3001\u9ad8\u7ea7\u529f\u80fd\u548c\u4fbf\u5229\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6e20\u9053\uff1a<\/b><span style=\"font-weight: 400;\">\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u63a8\u8350\u8ba1\u5212\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u5173\u7cfb\uff1a<\/b><span style=\"font-weight: 400;\">\u5e94\u7528\u5185\u652f\u6301\u3001\u7528\u6237\u793e\u533a\u3001\u63a8\u9001\u901a\u77e5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u6d3b\u52a8\uff1a<\/b><span style=\"font-weight: 400;\">\u5e94\u7528\u7a0b\u5e8f\u7684\u5f00\u53d1\u3001\u66f4\u65b0\u3001\u7528\u6237\u6570\u636e\u5206\u6790\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u5f00\u53d1\u56e2\u961f\u3001\u7528\u6237\u6570\u636e\u3001\u670d\u52a1\u5668\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\uff1a<\/b><span style=\"font-weight: 400;\">\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u3001\u5e7f\u544a\u5546\u3001\u7b2c\u4e09\u65b9\u96c6\u6210\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6536\u5165\u6d41\uff1a<\/b><span style=\"font-weight: 400;\">\u5e94\u7528\u5185\u8d2d\u4e70\u3001\u5e7f\u544a\u3001\u9ad8\u7ea7\u8ba2\u9605\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u53ea\u662f &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u5982\u4f55\u7528\u4e8e\u63cf\u8ff0\u4e0d\u540c\u7c7b\u578b\u4f01\u4e1a\u7684\u51e0\u4e2a\u4f8b\u5b50\u3002 \u53ef\u5bf9\u753b\u5e03\u8fdb\u884c\u5b9a\u5236\u548c\u8c03\u6574\uff0c\u4ee5\u9002\u5e94\u4efb\u4f55\u4e1a\u52a1\u6a21\u5f0f\u7684\u5177\u4f53\u9700\u6c42\u548c\u7279\u70b9\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\uff1a <a href=\"https:\/\/ideascale.com\/blog\/business-model-canvas-advantages\/\"><br \/>\n  <span data-sheets-value=\"{'1':2,'2':'4 Key Business Model Canvas Advantages '}\" data-sheets-userformat=\"{'2':6273,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial'}\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684 4 \u5927\u4f18\u52bf<\/span><br \/>\n<\/a><\/b><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Channels\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u6e20\u9053<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u4e2d\uff0c&#8221;\u6e20\u9053 &#8220;\u90e8\u5206\u6307\u7684\u662f\u4f01\u4e1a\u4e3a\u5b9e\u73b0\u5176\u4ef7\u503c\u4e3b\u5f20\u800c\u4e0e\u5ba2\u6237\u63a5\u89e6\u548c\u4e92\u52a8\u7684\u5404\u79cd\u65b9\u5f0f\u3002 \u5b83\u5305\u62ec\u4e3a\u4f7f\u76ee\u6807\u5e02\u573a\u80fd\u591f\u83b7\u5f97\u4ea7\u54c1\u6216\u670d\u52a1\u800c\u91c7\u7528\u7684\u5206\u9500\u548c\u4f20\u64ad\u65b9\u6cd5\u3002 \u6e20\u9053\u65e2\u53ef\u4ee5\u662f\u5b9e\u4f53\u6e20\u9053\uff0c\u4e5f\u53ef\u4ee5\u662f\u6570\u5b57\u6e20\u9053\uff0c\u5b83\u4eec\u5728\u5851\u9020\u6574\u4f53\u4e1a\u52a1\u6a21\u5f0f\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u6e20\u9053\u793a\u4f8b\uff1a<\/span><\/p>\n<ul>\n<li><b>\u76f4\u63a5\u9500\u552e\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f01\u4e1a\u901a\u8fc7\u81ea\u5df1\u7684\u9500\u552e\u56e2\u961f\u6216\u5b9e\u4f53\u5e97\u76f4\u63a5\u5411\u5ba2\u6237\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u3002 \u4f8b\u5982\uff0c\u5962\u4f88\u73e0\u5b9d\u54c1\u724c\u53ef\u4ee5\u7ecf\u8425\u9ad8\u7aef\u7cbe\u54c1\u5e97\uff0c\u76f4\u63a5\u5411\u5ba2\u6237\u9500\u552e\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5728\u7ebf\u9500\u552e\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6216\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u3002 \u4f8b\u5982\uff0c\u4e9a\u9a6c\u900a\u548c eBay \u4e3b\u8981\u901a\u8fc7\u5728\u7ebf\u9500\u552e\u6e20\u9053\u8fd0\u8425\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u96f6\u552e\u5e97\uff1a <\/b><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u5229\u7528\u8d85\u5e02\u3001\u5546\u573a\u6216\u4e13\u5356\u5e97\u7b49\u5b9e\u4f53\u96f6\u552e\u5e97\u76f4\u63a5\u5411\u5ba2\u6237\u9500\u552e\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6279\u53d1\uff1a <\/b><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u5c06\u4ea7\u54c1\u6279\u91cf\u51fa\u552e\u7ed9\u5176\u4ed6\u4f01\u4e1a\uff08\u6279\u53d1\u5546\u6216\u5206\u9500\u5546\uff09\uff0c\u7136\u540e\u7531\u4ed6\u4eec\u8f6c\u552e\u7ed9\u96f6\u552e\u5546\u6216\u6700\u7ec8\u6d88\u8d39\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7279\u8bb8\u7ecf\u8425  <\/b><span style=\"font-weight: 400;\">\u7279\u8bb8\u7ecf\u8425\u5229\u7528\u52a0\u76df\u5546\u7f51\u7edc\uff0c\u52a0\u76df\u5546\u5229\u7528\u6bcd\u516c\u53f8\u7684\u54c1\u724c\u548c\u5546\u4e1a\u6a21\u5f0f\u7ecf\u8425\u81ea\u5df1\u7684\u5206\u5e97\u3002 \u4f8b\u5982\u9ea6\u5f53\u52b3\u548c Subway \u7b49\u5feb\u9910\u8fde\u9501\u5e97\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\uff1a 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27508%27%20viewBox%3D%270%200%20800%20508%27%3E%3Crect%20width%3D%27800%27%20height%3D%27508%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-200x127.jpeg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-300x190.jpeg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-320x202.jpeg 320w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-400x254.jpeg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-600x381.jpeg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-768x488.jpeg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2.jpeg 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\uff1a <\/b><span style=\"font-weight: 400;\">Apple App Store \u548c Google Play Store \u7b49\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u76f4\u63a5\u5411\u7528\u6237\u5206\u53d1\u548c\u9500\u552e\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684\u5e73\u53f0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e2d\u4ecb\/\u7ecf\u7eaa\u4eba\uff1a<\/b><span style=\"font-weight: 400;\">\u4e2d\u4ecb\u4eba\uff0c\u5982\u623f\u5730\u4ea7\u7ecf\u7eaa\u4eba\u6216\u4fdd\u9669\u7ecf\u7eaa\u4eba\uff0c\u5e2e\u52a9\u8054\u7cfb\u4e70\u65b9\u548c\u5356\u65b9\u5e76\u4fc3\u6210\u4ea4\u6613\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u793e\u4ea4\u5a92\u4f53\uff1a <\/b><span style=\"font-weight: 400;\">Facebook \u548c Instagram \u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u53ef\u4f5c\u4e3a\u4f01\u4e1a\u63a5\u89e6\u5ba2\u6237\u3001\u5ba3\u4f20\u4ea7\u54c1\u548c\u4e0e\u53d7\u4f17\u4e92\u52a8\u7684\u6e20\u9053\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8ba2\u9605\u670d\u52a1\uff1a<\/b><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u80fd\u4f1a\u4f7f\u7528\u8ba2\u9605\u6a21\u5f0f\uff08\u5982 Netflix \u7b49\u6d41\u5a92\u4f53\u670d\u52a1\uff09\u5b9a\u671f\u63d0\u4f9b\u5185\u5bb9\u6216\u8bbf\u95ee\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5185\u5bb9\u8425\u9500\uff1a  <\/b><span style=\"font-weight: 400;\">\u4f01\u4e1a\u521b\u5efa\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4ee5\u5438\u5f15\u548c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002 \u8fd9\u53ef\u4ee5\u5305\u62ec\u901a\u8fc7\u7f51\u7ad9\u6216\u793e\u4ea4\u5a92\u4f53\u53d1\u5e03\u7684\u535a\u5ba2\u3001\u89c6\u9891\u548c\u64ad\u5ba2\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6d3b\u52a8\u548c\u8d38\u6613\u5c55\uff1a 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Uber\uff09\u6765\u6269\u5927\u53d7\u4f17\u8303\u56f4\uff0c\u800c\u65e0\u9700\u4ece\u5934\u5f00\u59cb\u521b\u5efa\u81ea\u5df1\u7684\u5e73\u53f0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9e\u4f53\u4e0e\u70b9\u51fb\uff1a<\/b><span style=\"font-weight: 400;\">\u5b9e\u4f53\u5e97\u4e0e\u7f51\u70b9\u5e97\uff1a\u5b9e\u4f53\u5e97\u4e0e\u6570\u5b57\u6e20\u9053\u7684\u7ed3\u5408\uff0c\u987e\u5ba2\u65e2\u53ef\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\uff0c\u4e5f\u53ef\u5728\u7f51\u4e0a\u8d2d\u7269\uff0c\u5177\u6709\u5e97\u5185\u53d6\u8d27\u548c\u7f51\u4e0a\u8ba2\u8d2d\u7b49\u529f\u80fd\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6e20\u9053\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u4e1a\u52a1\u6027\u8d28\u3001\u76ee\u6807\u53d7\u4f17\u548c\u5177\u4f53\u884c\u4e1a\u3002 \u6709\u6548\u7684\u6e20\u9053\u9009\u62e9\u5bf9\u4e8e\u63a5\u89e6\u5ba2\u6237\u3001\u4e0e\u5ba2\u6237\u4e92\u52a8\u3001\u63d0\u4f9b\u4ef7\u503c\u4e3b\u5f20\u548c\u521b\u9020\u6536\u5165\u81f3\u5173\u91cd\u8981\u3002 \u4f01\u4e1a\u53ef\u5728\u591a\u6e20\u9053\u6218\u7565\u4e2d\u4f7f\u7528\u591a\u79cd\u6e20\u9053\uff0c\u4ee5\u4f18\u5316\u5e02\u573a\u8986\u76d6\u9762\u548c\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/blog\/mind-map-definition\/\">\u4ec0\u4e48\u662f\u601d\u7ef4\u5bfc\u56fe\uff1f<\/a><\/b><\/p>\n<h2 id=\"toc_Key_Resources_of_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u5173\u952e\u8d44\u6e90<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u4e2d\uff0c&#8221;\u5173\u952e\u8d44\u6e90 &#8220;\u662f\u6307\u4f01\u4e1a\u521b\u9020\u3001\u4ea4\u4ed8\u548c\u83b7\u53d6\u4ef7\u503c\u6240\u9700\u7684\u57fa\u672c\u8d44\u4ea7\u3001\u80fd\u529b\u548c\u57fa\u7840\u8bbe\u65bd\u3002 \u8fd9\u4e9b\u8d44\u6e90\u662f\u4e1a\u52a1\u6a21\u5f0f\u7684\u57fa\u7840\uff0c\u6709\u52a9\u4e8e\u786e\u5b9a\u516c\u53f8\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u548c\u4f18\u52bf\u3002 \u5173\u952e\u8d44\u6e90\u56e0\u4f01\u4e1a\u7c7b\u578b\u548c\u884c\u4e1a\u800c\u5f02\uff0c\u4f46\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u4f8b\u5b50\uff1a<\/span><\/p>\n<p><b>1.\u5b9e\u7269\u8d44\u4ea7\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u751f\u4ea7\u8bbe\u65bd<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8bbe\u5907\u548c\u673a\u68b0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5e93\u5b58\u548c\u5b58\u8d27<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u623f\u5730\u4ea7\u548c\u8bbe\u65bd<\/span><\/li>\n<\/ul>\n<p><b>2.\u77e5\u8bc6\u4ea7\u6743\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5546\u6807\u3001\u4e13\u5229\u548c\u7248\u6743<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e13\u5229\u6280\u672f\u6216\u8f6f\u4ef6<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5546\u4e1a\u79d8\u5bc6\u548c\u6280\u672f\u8bc0\u7a8d<\/span><\/li>\n<\/ul>\n<p><b>3.\u4eba\u529b\u8d44\u6e90\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u719f\u7ec3\u7684\u5458\u5de5\u548c\u7ba1\u7406\u5c42<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e13\u957f\u548c\u4e13\u4e1a\u77e5\u8bc6<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u57f9\u8bad\u548c\u53d1\u5c55\u8ba1\u5212<\/span><\/li>\n<\/ul>\n<p><b>4.\u8d22\u653f\u8d44\u6e90\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8d44\u672c\u548c\u8d44\u91d1<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4fe1\u7528\u989d\u5ea6\u6216\u8d37\u6b3e<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u73b0\u91d1\u50a8\u5907<\/span><\/li>\n<\/ul>\n<p><b>5.\u7f51\u7edc\u4e0e\u4f19\u4f34\u5173\u7cfb\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6218\u7565\u8054\u76df\u548c\u4f19\u4f34\u5173\u7cfb<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4f9b\u5e94\u5546\u5173\u7cfb<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5206\u9500\u7f51\u7edc<\/span><\/li>\n<\/ul>\n<p><b>6.\u54c1\u724c\u548c\u58f0\u8a89\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u7f8e\u8a89\u5ea6<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6b63\u9762\u8bc4\u8bba\u548c\u63a8\u8350<\/span><\/li>\n<\/ul>\n<p><b>7.\u5ba2\u6237\u6570\u636e\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5ba2\u6237\u6570\u636e\u5e93\u548c\u6982\u51b5<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u548c\u5ba2\u6237\u6d1e\u5bdf<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u53cd\u9988\u548c\u5206\u6790<\/span><\/li>\n<\/ul>\n<p><b>8.\u6280\u672f\u57fa\u7840\u8bbe\u65bd\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6570\u636e\u4e2d\u5fc3\u548c\u670d\u52a1\u5668\u57fa\u7840\u8bbe\u65bd<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8f6f\u4ef6\u548c\u4fe1\u606f\u6280\u672f\u7cfb\u7edf<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u901a\u4fe1\u7f51\u7edc<\/span><\/li>\n<\/ul>\n<p><b>9.\u5206\u9500\u4e0e\u7269\u6d41\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4f9b\u5e94\u94fe\u548c\u7269\u6d41\u7f51\u7edc<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8fd0\u8f93\u548c\u4ea4\u4ed8\u8d44\u6e90<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4ed3\u50a8\u8bbe\u65bd<\/span><\/li>\n<\/ul>\n<p><b>10.\u72ec\u7279\u7684\u6d41\u7a0b\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e13\u6709\u751f\u4ea7\u5de5\u827a<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521b\u65b0\u7684\u7814\u53d1\u65b9\u6cd5<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u9ad8\u6548\u7684\u64cd\u4f5c\u7a0b\u5e8f<\/span><\/li>\n<\/ul>\n<p><b>11.\u58f0\u8a89\u4e0e\u4fe1\u4efb\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e0e\u5229\u76ca\u6538\u5173\u65b9\u5efa\u7acb\u7262\u56fa\u7684\u5173\u7cfb<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u76d1\u7ba1\u6279\u51c6\u548c\u8ba4\u8bc1<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u53ef\u9760\u7684\u8d28\u91cf\u8bb0\u5f55<\/span><\/li>\n<\/ul>\n<p><b>12.\u5185\u5bb9\u4e0e\u667a\u529b\u8d44\u672c\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5185\u5bb9\u56fe\u4e66\u9986\uff08\u5982\u4e66\u7c4d\u3001\u97f3\u4e50\u3001\u89c6\u9891\uff09<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7279\u5b9a\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6559\u6750\u6216\u8bfe\u7a0b<\/span><\/li>\n<\/ul>\n<p><b>13.\u6cd5\u5f8b\u6cd5\u89c4\u8bb8\u53ef\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7ecf\u8425\u6267\u7167\u548c\u8bb8\u53ef\u8bc1<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u9075\u5b88\u884c\u4e1a\u6cd5\u89c4<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5728\u67d0\u4e00\u5730\u533a\u7684\u72ec\u5bb6\u7ecf\u8425\u6743<\/span><\/li>\n<\/ul>\n<p><b>14.\u5730\u57df\u5b58\u5728\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6218\u7565\u4f4d\u7f6e\u6216\u8fdb\u5165\u7279\u5b9a\u5e02\u573a<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u533a\u6216\u5168\u7403\u4e1a\u52a1<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5f53\u5730\u77e5\u8bc6\u548c\u8054\u7cfb<\/span><\/li>\n<\/ul>\n<p><b>15.\u7269\u7406\u4f4d\u7f6e\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u96f6\u552e\u5e97\u3001\u529e\u516c\u5ba4\u6216\u670d\u52a1\u4e2d\u5fc3<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e34\u65f6\u5546\u5e97\u6216\u6d3b\u52a8\u7a7a\u95f4<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u9648\u5217\u5ba4\u6216\u4f53\u9a8c\u4e2d\u5fc3<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u9009\u62e9\u548c\u7ba1\u7406\u5173\u952e\u8d44\u6e90\u5bf9\u4f01\u4e1a\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002 \u8fd9\u4e9b\u8d44\u6e90\u652f\u6301\u4e1a\u52a1\u6a21\u5f0f\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u5e2e\u52a9\u5176\u5b9e\u73b0\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u4f7f\u4e1a\u52a1\u5f97\u4ee5\u9ad8\u6548\u8fd0\u8425\u3002 \u5173\u952e\u8d44\u6e90\u7684\u5177\u4f53\u7ec4\u5408\u53ef\u56e0\u4f01\u4e1a\u7684\u884c\u4e1a\u3001\u6218\u7565\u548c\u76ee\u6807\u800c\u6709\u5f88\u5927\u4e0d\u540c\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-vs-business-model-canvas\/\">\u7cbe\u76ca\u753b\u5e03\u300b\u4e0e\u300a\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/a><\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7ed3\u8bba<\/h2>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528 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400;\">\u535a\u5ba2<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":71043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3343],"class_list":["post-71042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3343"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f &quot;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&quot;\uff1f \u5b9a\u4e49\u3001\u793a\u4f8b\u3001\u6e20\u9053\u548c\u4e3b\u8981\u8d44\u6e90<\/title>\n<meta name=\"description\" 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